Stage 1 — Website

# Know Exactly What Your Google Presence Is Doing — Every Single Month

Most marketing agencies send you a dashboard login and call it reporting. We send you a plain-English summary of what actually moved, what's working, and where you stand against your competitors in Southwestern Ontario — delivered to your inbox every month without you having to ask.

Get My Free GBP Audit See What's Included
12+
key metrics tracked and reported every month
Plain
English — no dashboards, no jargon, no logins
100%
transparent — you always know exactly where your money is going
Monthly Performance Report
Your Business · London, ON · March 2026
↑ Strong Month
Google Maps Ranking #1 ↑ from #4
Profile Views 3,847 ↑ 34%
Phone Calls from GBP 127 ↑ 41%
Website Click-Throughs 284 ↑ 28%
New Reviews 14 ↑ 8
Average Star Rating 4.9★ → stable
Direction Requests 89 ↑ 22%
Citation Health 50/50 ✓ Clean

Why It Matters

## If You Can't See What's Working, You Can't Improve It — and You Can't Prove It

There are two problems most local business owners have with their marketing. The first is that they don't know what's working. The second is that they can't prove anything to themselves — or anyone else. Both problems come from the same root cause: no clear, consistent reporting.

When you're paying for local SEO services, you deserve to know exactly what those services are producing. Not a vague sense that things seem better. Not a dashboard full of metrics you'd need a degree to interpret. A clear monthly summary that tells you what moved, by how much, and what it means for your business in Southwestern Ontario.

Our monthly reports do exactly that. Every metric we track has a direct line to something that matters to your business — calls, clicks, rankings, and revenue-driving actions. We include month-over-month trends so you can see the trajectory, not just a snapshot. And we include a competitor comparison so you always know not just where you stand in absolute terms, but whether you're gaining or losing ground against the businesses competing for the same customers in your local market.

Transparency is the foundation of a good working relationship. You should never have to wonder what we're doing or whether it's working. The monthly report makes that uncertainty impossible.

78%
of small business owners say they don't fully understand the reports they receive from their marketing provider
61%
of local businesses have no way of measuring whether their local SEO is generating leads
3×
longer client retention for agencies that provide clear, consistent monthly reporting vs. those that don't
100%
of our clients receive a monthly report — no exceptions, no chasing, no having to ask

What's Tracked

## Every Metric That Actually Matters for Your Local Business

We don't bury you in vanity metrics. Every number in your report has a direct connection to customer actions, Google rankings, or business revenue — explained in plain language every time.

📍
Google Maps Ranking

Your position in the local pack for your primary keywords — tracked monthly so you can see whether you're climbing, holding, or slipping. This is the single most important number for local visibility.

👁️
Profile Views

How many times your GBP listing appeared in Google Search and Maps. A rising view count means better visibility — more people are seeing your business before they've even made a decision.

📞
Phone Call Actions

The number of times someone tapped your phone number directly from your Google listing. This is one of the most direct revenue indicators available — a call action is a warm lead in the moment.

🖱️
Website Click-Throughs

How many profile visitors clicked through to your website. Tracks the volume of traffic your GBP listing is driving to your site each month — and how that number changes as optimization compounds.

🗺️
Direction Requests

The number of times someone asked Google Maps for directions to your location. A strong direction request count indicates high-intent, visit-ready customers — especially important for retail, food, and service businesses.

⭐
Review Growth & Rating

New reviews received that month, total review count, average star rating, and rating trend over time. Includes a breakdown of reviews responded to and the response rate — showing both volume and engagement.

📝
GBP Post Performance

Views and CTA clicks for every post published that month. Over time this data shows which post types and topics drive the most engagement for your specific business and market — letting us improve the content strategy month over month.

🔗
Citation Health Status

A monthly snapshot of your citation profile — how many directories are accurate, whether any regressions have appeared from data aggregators, and confirmation that your NAP consistency is being maintained across all key platforms.

🏆
Competitor Snapshot

A comparison of your top 3 local competitors in SW Ontario — tracking their review count, star rating, and estimated ranking position. Context that shows whether you're gaining or losing ground in your local market each month.

🔍
Search Query Insights

The actual search terms customers used to find your business on Google — showing which keywords are driving the most impressions and clicks. Helps us refine your GBP copy and post strategy to target the highest-value queries in your area.

📈
Month-over-Month Trends

Every metric is shown with a trend indicator — up, down, or stable — compared to the previous month and the same month last year where data is available. This context separates meaningful progress from seasonal fluctuation.

💬
Plain-English Summary

Every report opens with a 3 to 5 sentence plain-English summary of the month — what happened, what it means, and what we're focused on next. No jargon, no assumptions about your technical knowledge. Just a clear account of your results.

How It Works

## Reporting That Arrives on Time, Every Time — Without You Having to Ask

Simple, consistent, and completely automatic. Here's exactly what you can expect every month.

1
Data Collection & Analysis (First Week of Month)

At the start of each month we pull data from your Google Business Profile, Google Search Console where connected, and our citation and review monitoring tools. We compare it against the previous month, identify what moved and why, and flag anything that needs attention — a ranking drop, a spike in negative reviews, a citation regression, or a post that significantly outperformed.

2
Report Written & Reviewed

We build your report as a clear, readable document — not a raw data export. Every metric includes context: what it means, whether the change is significant, and what we're doing about it. The plain-English summary at the top is written specifically for you — not copy-pasted from a template. It takes into account your specific situation, your market in SW Ontario, and where you are in your optimization journey.

3
Delivered to Your Inbox

Your report lands in your inbox by the 10th of each month — covering the previous calendar month. No logins, no dashboards, no chasing. Just a clear summary of your results, ready to read in five minutes. If you have questions about anything in the report, Dave is directly accessible by email and responds within one business day.

4
Strategy Adjusted Based on Results

The report isn't just a record — it drives the next month's strategy. If post engagement data shows that offer posts outperform update posts for your audience, we shift the content mix. If a competitor is gaining review momentum, we increase review request frequency. The data loop keeps your local SEO strategy continuously improving rather than running on a fixed autopilot.

Our Commitment

## No Smoke. No Mirrors. No Hiding Behind Vanity Metrics.

A lot of marketing agencies are very good at making their work look impressive on paper while the numbers that actually matter — calls, rankings, revenue — stay flat. They'll show you traffic graphs that go up and to the right while conveniently not mentioning that your phone still isn't ringing.

We don't do that. If a month is flat, the report says so and explains why. If something we tried didn't work, we tell you and we adjust. If a competitor has overtaken you in rankings, you'll know immediately — not three months later when you notice fewer calls coming in.

Transparency isn't just a policy for us — it's the only way to actually do good work. When you can see exactly what's happening month to month, you can make informed decisions about your marketing, your budget, and your business. That's what the monthly report is designed to enable.

For businesses across Southwestern Ontario, where budgets are real and every marketing dollar needs to justify itself, having clear proof of what's working — and what isn't — is the difference between a marketing expense and a marketing investment.

What's in every monthly report at a glance
Google Maps ranking position
✓
Profile views & impressions
✓
Call & click-through volume
✓
Review growth & rating trend
✓
GBP post performance
✓
Citation health check
✓
Competitor comparison
✓
Plain-English summary
✓
Delivered by the 10th
Every month, without exception, without you having to ask. Direct to your inbox — no logins, no dashboards, no jargon.

Built for SW Ontario

## Local Market Context That National Reporting Tools Can't Give You

A reporting tool that shows you your Google Maps ranking without telling you who ranks above you and what they're doing differently is only half useful. We add the local market context that matters — tracking your specific competitors in your city and region, not national averages.

Whether you're a contractor in Sarnia competing against three other local trades, a restaurant in Stratford trying to stay ahead of new openings, or a professional services firm in Kitchener-Waterloo going up against established players — your monthly report reflects the actual competitive landscape you operate in.

We also understand the seasonal rhythms of the SW Ontario market. A dip in direction requests in February doesn't mean the same thing as a dip in July. Your report is interpreted with local context — not just compared against a generic benchmark that has nothing to do with your market.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
Why local business owners value clear reporting
Proof that SEO is working
88%
Know where to invest more
74%
Catch problems early
69%
Compare against competitors
61%
Justify marketing budget
57%
Understand seasonal trends
43%

Common Questions

## Frequently Asked Questions

This service is part of the Stage 2 GBP Growth Pack at $150/month which includes GBP setup or resetup, review management, citation cleanup and maintenance, 4 GBP posts written and uploaded per month, and a monthly performance report. There is a one-time $100 citation setup fee. No contracts.
Most SW Ontario businesses see meaningful improvement in Google rankings and inbound calls within 30 to 60 days. The full compounding effect of consistent GBP activity typically shows clearly by 90 days.
No. The GBP Growth Pack works entirely through your Google Business Profile. If you want a website, the Stage 1 Website Package at DMWDHosting.ca starts at $200 one-time plus $40/month Canadian hosting.
No contracts on any service — all month-to-month. The only upfront cost is the one-time $100 citation setup fee on the GBP Growth Pack.
Always. No account managers, no handoffs. You deal directly with Dave from day one — direct contact, regular reports, and honest advice about what's actually working for your business.

Free — No Obligation

## Start With a Free Audit — Then Always Know Exactly Where You Stand

Book a free 20-minute call with Dave. He'll audit your current Google presence, show you where you're visible and where you're invisible in Southwestern Ontario, and walk you through exactly what the monthly reporting would look like for your business — before you commit to anything.

Free GBP audit included
Sample report walkthrough on the call
No credit card required
SW Ontario businesses only
Book My Free GBP Audit