Stage 3 — AI Automation

# Your Bookings Run Themselves. Confirmations, Reminders, Reviews — All Automatic.

Every appointment booked through your GoHighLevel system triggers a full sequence automatically — instant confirmation, pre-appointment reminders, no-show recovery, post-job follow-up, and a Google review request. For local businesses across Southwestern Ontario, this is the difference between a booking system and a revenue system.

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80%
reduction in no-shows with automated SMS reminders vs. no reminder system
4×
more Google reviews generated with automated post-job review requests vs. asking manually
0
manual messages sent — every touchpoint from booking to review runs automatically
Live Booking Sequence — Triggered on Booking
📅
Customer books appointment
Via GHL calendar · 9:14 PM Sunday
Trigger
↓
💬
Instant confirmation SMS
"You're booked for Tue 10am — see you then!"
SMS
↓
⏰
24-hour reminder
SMS + email day before appointment
24 hrs
↓
🔔
Day-of reminder
"See you in 2 hours!" + address/prep info
SMS
↓
⭐
Post-job review request
Google review link — fires 2 hrs after completion
Review
📉
−80%
No-show reduction
⭐
4×
More reviews generated
🤖
Auto
Zero manual messages
🔄
24/7
Runs on every booking

Why It Matters

## A Booked Appointment Isn't Revenue Until the Customer Actually Shows Up — and Leaves a Review

Getting a customer to book is one step. Getting them to show up, stay satisfied, and leave a review is the full picture — and most local businesses in Southwestern Ontario handle that entire arc manually. They remember to send a reminder when they remember. They ask for reviews when they think about it. They follow up with no-shows when they have time. Which means it often doesn't happen at all.

Automated booking sequences turn the post-booking experience into a system. From the moment a customer books, GoHighLevel handles every subsequent touchpoint — confirmation, reminder, day-of message, post-job follow-up, and review request — triggered automatically by the appointment status. Nothing is forgotten. Nothing depends on you remembering.

The business impact compounds across every part of the customer journey. Reminders reduce no-shows by up to 80%, which means more completed jobs from the same number of bookings. Post-job review requests generate four times more reviews than manually asking, which improves your Google ranking across SW Ontario markets over time. And the professional, consistent communication experience makes customers significantly more likely to rebook and refer.

This is what separates businesses that operate on goodwill and luck from ones that operate on systems. The sequence doesn't care if you're on a job, on vacation, or asleep — every customer gets the same attentive, professional experience, automatically.

80%
reduction in no-shows when automated SMS reminders are sent 24 hours and 2 hours before appointment
4×
more Google reviews generated by automated post-job requests vs. manually asking customers in person
30%
of no-shows rebook when they receive a prompt, non-blaming follow-up message after missing their appointment
67%
of customers say they would leave a review if simply asked — the ask just never happens consistently without automation

Sequence Types

## Every Stage of the Appointment Journey — Automated

We build and manage six core sequence types that cover the full booking lifecycle for local businesses across SW Ontario.

✅
Booking Confirmation

Fires within seconds of a booking being made — day or night. Confirms the date, time, address, and any preparation instructions. Sets professional expectations from the first touchpoint and eliminates the "did my booking go through?" anxiety that leads customers to call for reassurance.

⏰
Pre-Appointment Reminders

A 24-hour reminder SMS and email, followed by a 2-hour day-of reminder with your address, parking instructions, and anything the customer needs to prepare. Two touchpoints timed to the moments when cancellations and no-shows are most likely to happen — and least likely to happen after a reminder lands.

🚫
No-Show Recovery

When a customer misses an appointment without cancelling, a carefully worded follow-up fires automatically — acknowledging the missed appointment without blame and offering an easy path to rebook. Converts around 30% of no-shows into rebooked appointments and recovers revenue that would otherwise be written off entirely.

⭐
Post-Job Review Request

After a job is marked complete, a review request fires automatically — typically 2 hours after completion while the experience is still fresh. The message is warm, personal, and includes a direct link to your Google Business Profile review page. This single sequence is the fastest way to grow your star rating across SW Ontario.

🔄
Rebooking & Return Visit

For services that are seasonal or recurring — HVAC maintenance, cleaning, landscaping — a rebooking sequence fires at the right interval after the previous job, prompting the customer to book their next appointment before they start shopping around. Builds loyalty and predictable recurring revenue without any manual follow-up.

❌
Cancellation Recovery

When a customer cancels, an automated sequence offers a rescheduling path immediately — while the need that prompted the original booking is still present. A soft, timely rescheduling offer converts a meaningful percentage of cancellations back into future bookings rather than losing the customer entirely to a competitor.

What's Included

## Everything in Done-For-You Automated Booking Sequences

We design, write, build, and manage every sequence — you simply run your business and let the system handle the rest.

🗺️
Customer Journey Mapping

Before building a single sequence, we map your full customer journey — from first contact through to post-job review — and identify every touchpoint where communication currently falls through the cracks. This map drives the sequence architecture and ensures we're automating the right moments, not just the obvious ones.

✍️
Full Sequence Copywriting

We write every message in every sequence — SMS and email — in your business's voice. Confirmations that feel warm rather than transactional. Reminders that are helpful rather than nagging. Review requests that are genuine rather than corporate. You review and approve all copy before anything goes live, and request changes freely.

⚙️
GoHighLevel Workflow Build

We build all six sequence types in GoHighLevel — configuring triggers, wait steps, conditional logic, and channel selection (SMS vs. email vs. both). Each sequence is connected to the correct appointment status trigger so the right message fires at the right time automatically, every time, without exception.

🧪
End-to-End Testing

Every sequence is tested in full before going live — we simulate bookings, completions, no-shows, and cancellations to verify each trigger fires correctly, messages deliver as expected, and booking links work. Nothing is activated until it passes a complete test of every scenario it will encounter in real use.

⭐
Review Request Optimization

The post-job review request is the highest-value sequence for local SEO. We configure the timing, message wording, and direct link to your Google Business Profile for maximum review generation. For businesses across SW Ontario where GBP star rating directly affects local pack rankings, this sequence alone pays for the entire automation system many times over.

🔀
Conditional Logic & Branching

Not every customer gets the same message. We build conditional logic into sequences based on service type, location, appointment value, and customer status — so a first-time customer in Woodstock and a repeat customer in London receive appropriately different communications without any manual segmentation.

📊
Performance Tracking

We track delivery rates, open rates, reply rates, no-show rates, and review request conversion rates across all sequences — monitoring for any drops in performance that suggest a message needs updating. This data appears in your monthly report alongside your other GoHighLevel metrics.

🔄
Ongoing Sequence Maintenance

Sequences need maintenance as your business evolves — new services, updated pricing, changed service areas, seasonal offers. We update your sequences monthly to keep copy current and relevant. You never have to think about whether your automated messages are still accurate.

🇨🇦
CASL-Compliant Configuration

All sequences are configured to comply with Canada's Anti-Spam Legislation — including opt-out handling, consent tracking, and message frequency limits. Every customer who replies "STOP" is immediately removed from sequences automatically. You're protected legally while still running the most effective automated follow-up system available.

How It Works

## From Customer Journey Map to Running Sequences — Here's the Build

A thorough build that typically takes one to two weeks — then runs on autopilot indefinitely.

1
Journey Mapping & Sequence Strategy (Week 1)

We map your full customer journey and identify which sequences will have the highest impact for your specific business type and SW Ontario market. A trades business needs different timing and tone than a professional services firm. We prioritize sequences based on where your biggest revenue leaks are — no-shows, missing reviews, or lost rebooking opportunities — and build in that order.

2
Copywriting & Your Approval (Week 1)

We write every message in every sequence and share them with you for review. This is the most collaborative stage — we want the messages to sound like you wrote them, not like a template from a software company. Most clients approve with minor edits. You can request as many revisions as needed before anything is built in GoHighLevel.

3
GoHighLevel Build & Testing (Week 1–2)

We build all approved sequences in GoHighLevel — triggers, wait steps, conditions, channel selection, and CRM tagging. Then we test every sequence end-to-end, simulating each appointment status to verify correct behaviour. No sequence goes live until every touchpoint has been verified in a full test run.

4
Launch & Ongoing Optimisation

Sequences go live and begin running on every booking automatically. We monitor performance in the first month closely — checking delivery rates, no-show rates, and review request conversion — and make any adjustments the data suggests. After that, monthly maintenance keeps sequences current as your business evolves and seasonal context changes across SW Ontario.

Built for SW Ontario

## For Local Businesses Where Reputation and Reliability Are Everything — Consistency Matters.

In Southwestern Ontario, where local businesses live and die on word-of-mouth and Google reviews, the post-job experience is as important as the job itself. A customer in Guelph or Brantford who receives a professional confirmation, a helpful reminder, and a thoughtful follow-up after their appointment remembers the experience as polished — even if the business is a one-person operation.

That perception gap — between how automated you look and how big your team actually is — is the competitive advantage automation creates. The plumber in Sarnia with the best automated booking sequence looks, to every customer, like they have a full administrative team behind them. Their competitor who sends reminders when they remember looks exactly as small as they are.

We also build seasonal awareness into sequences where it matters — a landscaping business in Oxford County needs different rebooking timing than a heating and cooling business in London. Your sequences are built for your business and your SW Ontario market specifically, not configured from a one-size-fits-all template.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
Impact of automated sequences on local business metrics
No-show reduction (SMS reminders)
−80%
Review generation lift (auto-ask)
4×
No-shows rebooked (recovery seq.)
30%
Cancellations recovered
22%
Repeat booking rate increase
+35%
Customer satisfaction (consistency)
88%
Runs forever, once built
Every booking for every customer gets the same professional experience — whether it's your first week using it or your third year.

Common Questions

## Frequently Asked Questions

Stage 3 services are available completely à la carte — you choose exactly what you need. The AI Voice Agent ($50/month), Missed Call Text Back ($50/month), and Booking Chatbot ($35/month) can each be added individually or in any combination. No bundles, no minimums, no lock-in.
No setup fee on any Stage 3 service. Each is month-to-month starting from your first month. The AI Voice Agent and Booking Chatbot include an onboarding session to train the AI on your business at no extra cost.
The AI Voice Agent and Missed Call Text Back are powered by Telnyx. The Booking Chatbot and lead capture runs on Noupe. Both are professional-grade platforms used by businesses across North America.
Yes. All Stage 3 services are month-to-month with no minimum commitment. Cancel any service at any time with no penalty.
Yes. Dave handles all setup, training, and ongoing support directly. No account managers or offshore support teams. You have direct contact from day one.

Free — No Obligation

## See Exactly What Your Booking Sequences Would Look Like for Your Business

In 20 minutes, Dave will walk you through a live demo of a complete booking sequence — confirmation through review request — customized for your industry and SW Ontario market. You'll see exactly what your customers would receive and how the automation handles confirmations, reminders, no-shows, and review requests without any work from you.

Live sequence demo on the call
No-show & review impact estimated for your business
No credit card required
SW Ontario businesses only
Book My Free Demo