Stage 3 — AI Automation

# Your Best New Customers Are Already in Your Phone. You Just Haven't Messaged Them Lately.

Every local business in Southwestern Ontario is sitting on a contact list of past customers and unconverted leads who already know and trust them. A database reactivation campaign turns that dormant list into booked appointments — no new ads, no new leads, just the revenue that's already there waiting to be asked for.

Book a Free Database Audit See What's Included
5–15%
average booking rate from a well-crafted reactivation campaign to past customers
7×
cheaper to reactivate a past customer than acquire a new one from cold advertising
$0
in new ad spend required — reactivation works entirely from your existing contact list
Reactivation Campaign — Results Dashboard
Contacts messaged
247
Past customers · 90 days+
Replies received
61
24.7% reply rate
Appointments booked
28
11.3% booking rate
Est. revenue generated
$6.2k
From one campaign
💬 "Hi [Name], it's been a while — we'd love to help again…" +28 bookings
Campaign complete · $0 ad spend
📋
List
Uses contacts you already have
💰
7×
Cheaper than cold acquisition
🔁
Re-run
Works every 90–120 days
🇨🇦
CASL
Fully compliant

Why It Matters

## The Most Profitable Customers You'll Ever Book Are the Ones Who Already Chose You Once

Every local business in Southwestern Ontario has a graveyard of valuable contacts — past customers who were happy with the work, leads who got a quote but didn't pull the trigger, people who meant to rebook and never got around to it. This list isn't dead. It just hasn't been asked.

Past customers already cleared the biggest hurdle in the customer acquisition process: they trusted you with their money once. The barrier to booking again is a fraction of what it costs to convert a cold lead. Reactivating a past customer is seven times cheaper than acquiring a new one — and they convert at dramatically higher rates because the trust is already there.

A database reactivation campaign takes that dormant list and works it systematically. A short, personal message sequence — written to sound like it came directly from you, not a marketing platform — reaches out to past customers and cold leads with a specific reason to come back. A seasonal service reminder. A "we haven't seen you in a while" message. A limited-time offer for returning customers.

The response rate from a well-crafted reactivation campaign to a quality list of past SW Ontario customers typically runs between 20 and 30 percent. That's not open rate — that's actual replies from real people who are interested in booking. From a contact list you already own, with no new advertising spend required.

7×
cheaper to reactivate a past customer than acquire a new cold lead — the trust and relationship already exist
60–70%
of revenue for established local businesses comes from repeat customers — yet most businesses don't proactively reach out to them
5–15%
average booking rate from reactivation campaigns sent to past customers — significantly higher than cold advertising conversion rates
20–30%
reply rate from well-crafted reactivation messages to quality past-customer lists — people who remember you and are open to hearing from you

Campaign Types

## Six Reactivation Campaign Formats That Work for SW Ontario Local Businesses

Different contact segments and business situations call for different campaign approaches. We select and build the right type for your list and your goals.

👋
The "We Miss You" Campaign

A warm, personal message to past customers who haven't booked in 3, 6, or 12 months — acknowledging the gap and extending an easy path back. No hard sell, no pressure. Often the most effective campaign type because it feels genuine and human, not transactional.

🗓️
Seasonal Service Reminder

Timed to the SW Ontario seasons — spring tune-ups, fall maintenance, winter prep. Reminds past customers that it's time for the service they used last year. Works particularly well for recurring services: HVAC, landscaping, cleaning, and home maintenance businesses across the region.

🎁
Returning Customer Offer

A specific, time-limited offer reserved for past customers — a discount, a free add-on, or a priority booking window. Creates genuine urgency and rewards loyalty simultaneously. Especially effective for businesses where customers comparison-shop on price and a small incentive is enough to bring them back.

🔄
Cold Lead Re-Engagement

Targets leads who enquired, received a quote, and went silent — never a customer yet, but not a stranger either. A brief, direct message acknowledging the previous contact and asking if they're still looking. Converts a meaningful percentage of leads that were never formally lost, just never closed.

⭐
Review + Rebook Campaign

Reaches past customers who never left a review — asking for one while simultaneously opening the door to rebooking. Two outcomes from one touchpoint: a Google review that improves your ranking across SW Ontario, and a rebook opportunity from a satisfied past customer who just needed to be reminded you exist.

🔔
New Service Announcement

When you add a new service, expand your SW Ontario coverage area, or launch a new offer — your existing contact list is your warmest audience. A reactivation campaign framed around what's new gives lapsed customers a fresh reason to re-engage that isn't just "are you ready to book again?"

What's Included

## Everything in a Done-For-You Database Reactivation Campaign

We audit your list, build the campaign, write every message, execute the send, and report on results. You share your contact list — we do the rest.

🔍
Database Audit & Segmentation

We start by auditing your existing contact list — identifying past customers, cold leads, CASL-eligible contacts, and segments by recency and service type. Segmentation is what makes reactivation campaigns feel personal rather than broadcast. A past roofing customer in London gets a different message than a cold HVAC lead in Windsor.

🎯
Campaign Strategy & Targeting

We select the right campaign type for your list, define the target segment, and set the campaign goal — bookings, replies, reviews, or a combination. The strategy determines timing, offer, and message approach before a word of copy is written. A campaign without a clear strategy is just noise in someone's inbox.

✍️
Full Campaign Copywriting

We write every message in the campaign — typically 3 to 5 SMS and email touchpoints — in your business's voice. Reactivation copy must feel personal and genuine, not templated or promotional. You review and approve all copy before send. The messages should sound like they came from you personally, because that's what converts.

⚙️
GoHighLevel Campaign Build

We build the campaign in GoHighLevel — importing the target segment, configuring the send sequence, setting timing between touchpoints, and configuring stop conditions for contacts who reply, book, or opt out. The campaign is built, tested, and reviewed before a single message goes out.

🇨🇦
CASL Compliance Review

Before any campaign sends, we review the contact list against CASL requirements — confirming implied or express consent exists for every recipient, scrubbing unsubscribed contacts, and documenting the consent basis for the campaign. Every campaign we run is fully compliant. You're protected while maximizing the reachable portion of your list.

🚀
Campaign Execution & Monitoring

We execute the campaign send and monitor it actively — watching delivery rates, reply rates, and opt-outs in real time. If anything underperforms in the first 24 hours, we can pause and adjust before the remainder of the sequence goes out. No campaign is set-and-forgotten.

💬
Reply Handling Support

Replies from reactivation campaigns land in your GoHighLevel inbox. We brief you on how to handle the most common reply types before launch so every conversation is converted effectively. For businesses on the full Stage 3 package, replies can be continued by the AI via SMS — qualifying the lead and booking the appointment automatically.

📊
Campaign Results Report

After each campaign, we deliver a results report — contacts messaged, delivery rate, reply rate, bookings generated, opt-outs, and estimated revenue from booked appointments. This report gives you a clear, honest picture of what the campaign produced and informs the strategy for the next one.

🔁
Recurring Campaign Cadence

A single reactivation campaign is valuable. A quarterly campaign cadence — each time reaching contacts who have become inactive since the last one — is a compounding asset. We schedule and execute reactivation campaigns on your behalf every 90 to 120 days, ensuring your past customer list never grows stale and your calendar stays full without constant new lead generation.

How It Works

## From Contact List to Booked Appointments — Here's the Campaign Process

A focused 5 to 7 day build from list audit to live campaign — with bookings typically appearing within 48 hours of the first send.

1
Database Audit & Segment Selection (Day 1–2)

You share your contact list — exported from your existing system, your phone contacts, or GoHighLevel if already set up. We audit the list for CASL eligibility, segment by recency and customer type, and identify the highest-value target audience for the first campaign. Most local SW Ontario businesses are surprised by how many usable contacts they have sitting dormant.

2
Campaign Strategy & Copywriting (Day 2–4)

We select the campaign type, define the offer or message approach, and write the full sequence — typically 3 touchpoints over 7 days. You review every message and approve before build. The copy is the most important element of a reactivation campaign — we revise until every message sounds exactly like something you would genuinely send a past customer.

3
GoHighLevel Build & CASL Check (Day 4–6)

We build the campaign in GoHighLevel, import the approved contact segment, configure the sequence, and complete the final CASL compliance review. We also prepare you for the reply volume you can expect based on your list size — so you're ready to convert conversations into bookings when replies start coming in.

4
Send, Monitor & Report

Campaign goes live. We monitor the send actively, watching delivery and reply rates. The first replies typically arrive within hours of the first message — often including bookings made directly from the message link. After the campaign completes, you receive a full results report and a recommendation for the next campaign timing and target segment.

Built for SW Ontario

## In a Region Built on Relationships, Your Past Customers Are Your Most Valuable Marketing Asset.

In smaller cities and communities across Southwestern Ontario — Stratford, Tillsonburg, Goderich, Listowel — business relationships are personal. A past customer who used your plumbing service three years ago in a town of 15,000 people isn't a cold contact. They're a neighbour who trusted you once and would likely use you again if they simply remembered you were there.

Reactivation campaigns in tight-knit SW Ontario markets tend to outperform the national averages because the relationship is real — not transactional. A message that says "Hi [Name], it's been a while — we're still serving Woodstock and would love to help again" lands completely differently than a generic promotional email from a brand the recipient barely remembers.

The seasonal rhythm of SW Ontario also creates natural reactivation windows — spring HVAC tune-ups, fall eavestroughing, pre-winter heating checks. A reactivation campaign timed to the season your service is most needed, sent to people who already used you for that service, is one of the highest-converting marketing activities available to a local business at any budget level.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
Why past customers convert at higher rates
Already trust the business
91%
Have no pending objections
78%
Know what to expect
84%
Require less sales effort
73%
Likely to refer others
65%
% of past customers vs. cold leads — compared across attributes
The easiest revenue you'll generate
No new leads. No ad spend. No convincing someone to trust you for the first time. Just a well-timed message to people who already chose you — and would choose you again.

Common Questions

## Frequently Asked Questions

Stage 3 services are available completely à la carte — you choose exactly what you need. The AI Voice Agent ($50/month), Missed Call Text Back ($50/month), and Booking Chatbot ($35/month) can each be added individually or in any combination. No bundles, no minimums, no lock-in.
No setup fee on any Stage 3 service. Each is month-to-month starting from your first month. The AI Voice Agent and Booking Chatbot include an onboarding session to train the AI on your business at no extra cost.
The AI Voice Agent and Missed Call Text Back are powered by Telnyx. The Booking Chatbot and lead capture runs on Noupe. Both are professional-grade platforms used by businesses across North America.
Yes. All Stage 3 services are month-to-month with no minimum commitment. Cancel any service at any time with no penalty.
Yes. Dave handles all setup, training, and ongoing support directly. No account managers or offshore support teams. You have direct contact from day one.

Free — No Obligation

## Find Out How Much Revenue Is Sitting Dormant in Your Contact List

In 20 minutes, Dave will review your existing contact list, estimate how many CASL-eligible past customers you could reach with a reactivation campaign, and give you a realistic projection of what a single campaign could generate for your SW Ontario business — before you commit to anything.

Free database audit on the call
Booking projection for your list size
No credit card required
SW Ontario businesses only
Book My Free Database Audit