Stage 3 — AI Automation

# Every Call Answered. Every Lead Captured. Even When You're Not Available.

Every unanswered call from a local customer in Southwestern Ontario is a lead that went to your competitor who picked up. An AI voice agent answers every call, qualifies the lead, and books the appointment — at 11pm on a Sunday just as fluently as on a Monday morning.

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62%
of local service calls go unanswered — the majority of those leads choose the next business that picks up
24/7
availability — the AI never sleeps, never goes to lunch, and never misses a call
90s
average time for the AI to qualify a lead and book an appointment on a live call
🤖
Madison — AI Receptionist
Live call in progress
11:47 PM
Madison: Thanks for calling! I'm Madison, the virtual receptionist for Dave's Plumbing. Are you looking to book a service today?
Caller: Yeah, I've got a leaking pipe under my kitchen sink — it's pretty bad.
Madison: Got it — that sounds urgent. Are you in the London or surrounding SW Ontario area?
Caller: Yes, I'm in St. Thomas.
Madison: Perfect, we serve St. Thomas. I can get you booked in for first thing tomorrow morning. What's the best name and number for the booking?
✓ Booking appointment in GHL calendar...
📞
24/7
Answers every inbound call
🧠
Custom
Trained on your business
📅
Live
Books into GHL calendar
📋
100%
Calls logged with transcript

Why It Matters

## The Phone Call Is Still the Highest-Intent Lead a Local Business Receives. Most of Them Go Unanswered.

A local customer in Windsor who calls your business at 7pm on a Friday after getting a quote from your Google listing is a warm, high-intent lead. They're ready to book. If you don't answer, they hang up and call the next result. They don't leave a voicemail. They don't try again tomorrow. They book with whoever picked up.

Most local businesses in Southwestern Ontario miss a significant portion of their inbound calls. Not because they don't want to answer — because they're on a job, with a customer, in a meeting, or it's after hours. These aren't people who can always call back quickly enough to recapture the lead before it goes elsewhere.

An AI voice agent changes that completely. Every call is answered within two rings, regardless of time, day, or what you're doing. The AI greets the caller professionally, asks qualifying questions specific to your service, confirms your service area — naming the SW Ontario cities you serve — and books the appointment directly into your GoHighLevel calendar.

The caller gets a professional, responsive experience. You get a booked appointment in your pipeline with a full call transcript and lead details — without ever having picked up the phone. That's not just efficiency. For a local business competing against larger operations with full-time reception staff, it's a genuine competitive equalizer.

62%
of calls to local service businesses go unanswered — the vast majority of those callers choose a competitor who answered
78%
of customers buy from the first business that responds to their enquiry
40%
of local service enquiries happen outside of standard business hours — evenings, weekends, and early mornings
3×
higher close rate for leads contacted within 5 minutes of enquiry vs. those followed up hours later

Capabilities

## What Your AI Voice Agent Handles — From the First Ring to the Booked Appointment

The AI is trained specifically on your business — your services, your pricing, your service area, and your tone. Here's what it does on every call.

📞
Answers Every Inbound Call

Picks up within two rings, greets the caller with your business name and the agent's persona name, and immediately creates a professional first impression — day or night, weekday or weekend, whether you're on another job or asleep.

🎯
Qualifies the Lead

Asks the specific qualifying questions that matter for your service — type of work needed, location, urgency, timeline, and any other criteria you define. Captures the information needed to assess and prioritize the lead before a human ever needs to be involved.

📅
Books Appointments Live

Accesses your GoHighLevel calendar in real time and books the appointment during the call — confirming the date and time with the caller before hanging up. No "we'll call you back to schedule" friction. The appointment is booked before the caller disconnects.

❓
Answers Common Questions

Trained on your FAQ — service areas across SW Ontario, pricing ranges, what's included, licensing and insurance status, response times, and anything else callers regularly ask. Gives accurate, consistent answers without escalating every question to a human.

📲
Sends Post-Call Confirmations

After every call, triggers automated confirmation texts and emails to the caller — appointment details, your business contact info, and any relevant next steps. The caller feels taken care of. You look organized and professional without manually sending a single message.

🚨
Escalates Urgent Calls

When a caller indicates an emergency — a flooding basement, a power outage, a safety concern — the AI flags it immediately, sends you an urgent alert via SMS, and can warm-transfer to your mobile if configured. Urgent situations never sit in a queue waiting for a callback.

📋
Logs Every Call With Transcript

Every call is recorded, transcribed, and stored in your GoHighLevel CRM — including caller name, number, what they enquired about, what the AI said, and what action was taken. A complete record of every inbound lead, searchable and reviewable any time.

🔄
Handles Missed Call Callbacks

When a call is missed — the agent was off or the caller hung up before connecting — the system sends an automatic SMS follow-up within minutes. Keeps leads warm and often converts callers who didn't wait for the initial answer.

🇨🇦
SW Ontario Geo-Aware

Trained specifically on your SW Ontario service area — knows which cities and communities you serve, which ones are outside your zone, and how to handle callers from bordering areas. Confirms service coverage naturally in conversation, reducing wasted appointments outside your territory.

What's Included

## Everything in a Done-For-You AI Voice Agent Setup

We handle the full build, training, testing, and ongoing management. Your AI agent goes live sounding like it's been your receptionist for years — because we train it until it does.

🧠
Custom AI Training & System Prompt

We build a detailed system prompt specifically for your business — covering your services, pricing, service area across SW Ontario, common customer questions and your preferred answers, booking process, escalation triggers, and tone of voice. The AI learns your business, not a generic script. This is what separates a professional-sounding agent from one that frustrates callers.

🎙️
Voice Persona Setup

We configure the AI with a custom persona name, voice style, and greeting — designed to match your brand and make callers feel welcomed rather than processed. The persona is consistent across every call: same name, same tone, same professional demeanour at 9am or 2am.

🔗
GoHighLevel Calendar Integration

The AI is connected directly to your GoHighLevel booking calendar — accessing real-time availability and booking appointments live during the call. Every booking creates a contact record, triggers your confirmation workflow, and appears in your pipeline automatically. Zero manual steps.

📞
Inbound Call Routing Setup

We configure your call routing so the AI handles the calls you want it to handle — whether that's all inbound calls, after-hours only, overflow when you're busy, or missed calls that ring through to voicemail. The routing is flexible and can be adjusted as your needs change.

🧪
Test Call Review & Refinement

Before going live, we run a series of test calls covering the most common caller scenarios — routine bookings, pricing questions, service area queries, urgency situations, and edge cases. We review every response and refine the training until the agent handles each scenario confidently and accurately. Nothing goes live until it passes.

📊
Call Performance Monitoring

We review call transcripts monthly — checking for missed bookings, incorrect answers, caller frustration signals, and any situations the AI handled poorly. This ongoing review drives continuous improvement to the training, keeping the agent sharp and accurate as your business and services evolve.

🚨
Escalation & Alert Configuration

We set up your escalation rules — which caller scenarios should trigger an immediate SMS alert to you or a team member, which should attempt a warm transfer, and which should handle independently. Critical situations are never silently queued.

🔄
Missed Call Text-Back Integration

When a call is missed — for any reason — an automatic SMS follow-up is sent to the caller within minutes. The text includes your business name, an acknowledgement of the missed call, and an invitation to book or reply. Converts a significant percentage of missed calls into leads that would otherwise have been permanently lost.

📈
Monthly Report & Transcript Review

Your monthly report includes AI voice agent performance data — total calls handled, bookings completed, escalations triggered, and a summary of call quality. We highlight any patterns in caller questions that suggest training improvements and update the system prompt accordingly every month.

How It Works

## From Training to Live Calls — Here's How We Build and Launch Your AI Agent

A thorough build process that takes one to two weeks — so the agent is ready to handle real customers confidently from day one.

1
Business Discovery & Training Brief (Week 1)

We start with a deep-dive discovery session — learning your services, pricing structure, service area across SW Ontario, typical customer questions, booking process, and how you want the AI to handle different scenarios. This session produces the training brief that drives the system prompt build. The more detail you give us, the better the agent performs from day one.

2
System Prompt Build & GHL Integration (Week 1)

We write the full AI system prompt — the instruction set that defines how the agent thinks, speaks, and responds. Simultaneously, we configure the GoHighLevel integration, connect your calendar, set up call routing, and configure the post-call confirmation and escalation workflows. The technical infrastructure is built and tested before any real calls are handled.

3
Test Calls, Review & Refinement (Week 1–2)

We run structured test calls covering every common scenario — standard bookings, pricing enquiries, service area questions, urgency situations, difficult callers, and edge cases. You listen to test call recordings and give feedback. We refine the training based on what we hear until every scenario is handled confidently and accurately. This phase typically requires two to three rounds of refinement.

4
Go Live & Ongoing Optimisation

The agent goes live on your business phone line. We monitor the first week of real calls closely — reviewing transcripts daily and making any immediate adjustments needed. After the first month, ongoing optimisation moves to a monthly cadence: transcript review, training updates, and performance reporting. The agent improves continuously as we see what real SW Ontario callers actually ask.

Built for SW Ontario

## Trained to Know Your Service Area — Not Just Answer Calls

A generic AI answering service doesn't know whether Tillsonburg is in your service area or outside it. Ours does — because we train it specifically on your SW Ontario coverage map. When a caller from Petrolia asks if you serve their area, the agent answers correctly — confirming service and moving to booking, or politely declining and saving everyone's time.

We've built AI voice agents for trades businesses, professional services, home services, and retail operations across SW Ontario. Each training is unique because each business is unique — different services, different booking processes, different service territories, and different ways of talking to customers in Chatham-Kent vs Guelph vs Owen Sound.

The result is an agent that sounds like it belongs to your business — not a call centre robot that clearly doesn't know what city you're in or what you do. That's the difference between an AI that loses leads and one that books them.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
When local customers call — and when they don't get answered
Calls go unanswered (local services)
62%
After-hours enquiry rate
40%
Choose competitor if no answer
78%
Leave a voicemail instead
22%
Book if answered within 2 rings
71%
Local service business call behaviour data
The math is simple
If you miss 10 calls a week and 78% of those callers go elsewhere, that's 8 leads per week lost to a competitor who answered. At any reasonable average job value, the AI pays for itself many times over.

Common Questions

## Frequently Asked Questions

An AI Voice Agent is a custom-trained AI powered by Telnyx that answers every inbound call to your business 24/7. It greets callers by your business name, answers common questions, qualifies leads, and books appointments directly into your calendar — all without you picking up the phone.
The AI Voice Agent includes 200 minutes per month at $50/month. Additional minutes are charged at $0.15 per minute. Most small service businesses in SW Ontario use well under 200 minutes per month, keeping costs predictable.
Yes. All Stage 3 AI Automation services are available à la carte. The AI Voice Agent at $50/month is completely standalone with no bundles or minimum packages required.
Voicemail is passive — it records a message and waits. The AI Voice Agent is active — it has a real conversation with the caller, qualifies them, answers their questions, and books appointments in real time. Most callers cannot tell the difference between the AI and a real receptionist.
No setup fee and no contract. The AI Voice Agent is $50/month, month-to-month. An onboarding session to train the AI on your business is included at no extra cost.

Free — No Obligation

## Hear What Your AI Voice Agent Would Sound Like for Your Business

Book a free 20-minute demo call with Dave. He'll walk you through a live AI voice agent demonstration, show you exactly how it would be trained for your specific business and SW Ontario service area, and let you hear a sample call before you commit to anything.

Live AI demo on the call
Custom training brief outlined for your business
No credit card required
SW Ontario businesses only
Book My Free AI Demo