Stage 2 — GBP Pack

# Stop Sending Leads to a Page That Wasn't Built to Convert Them

Most local businesses in Southwestern Ontario are spending money on ads or SEO and sending that traffic to a general homepage that isn't designed to convert anyone. A purpose-built landing page — focused on a single service, a single audience, and a single action — changes those numbers dramatically.

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5×
higher conversion rate from a dedicated landing page vs. a homepage
48%
of marketers build a new landing page for every campaign
1
clear goal per page — the principle that separates converting pages from browsing pages
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🎯
1 goal
Per page — no distractions
📊
Tracked
Every lead counted
⚡
<2s
Load time target
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GHL
Connected to your pipeline

Why It Matters

## Your Homepage Is Built for Browsing. Your Landing Page Is Built for Booking.

When someone clicks your Google Ad for "emergency plumber in London Ontario" and lands on your homepage — with your full nav menu, links to every service page, an about section, and a contact form buried at the bottom — you've just asked a person with urgent intent to go on a scavenger hunt. Most of them leave within 8 seconds.

A dedicated landing page for that exact search removes every distraction. There's one headline, one offer, one clear call-to-action, and a phone number that's impossible to miss. The visitor arrives, immediately sees that you serve their area, solve their specific problem, and have great reviews — and they book. That's conversion architecture.

For local businesses across Southwestern Ontario, landing pages aren't just for paid ads either. They're the right destination for GBP traffic, seasonal campaigns, specific service promotions, and any situation where you need a visitor to do one specific thing instead of browse. Every distinct traffic source and campaign deserves its own purpose-built destination.

And because all our landing pages are built on GoHighLevel and connected to your automation system, every lead that comes through is captured, tagged, and followed up with automatically — whether they book online, call, or fill in a form at 11pm on a Sunday.

5×
higher conversion rate from a targeted landing page vs. a homepage for paid traffic
86%
of top-performing landing pages have a single, clearly visible call-to-action above the fold
47%
lower cost-per-lead when Google Ads traffic is sent to a dedicated landing page vs. a homepage
3.2×
more likely to convert when page copy matches the exact search term or ad that brought the visitor

What Makes It Convert

## The Anatomy of a Landing Page That Actually Books Customers

Every element on a high-converting local landing page serves a specific purpose. Here's what we build into every page we create for SW Ontario businesses.

01
Geo-Specific Headline

The headline names the city or region immediately — confirming to the visitor within one second that you actually serve their area. "Serving London, St. Thomas & SW Ontario" above the fold eliminates the first reason local customers bounce.

02
Above-the-Fold CTA

The primary call-to-action — book, call, or get a quote — is visible without scrolling on both desktop and mobile. No hunting required. High-intent visitors don't scroll looking for how to contact you. If they can't see it immediately, they leave.

03
Trust Signals & Social Proof

Star rating, review count, years in business, licensing, and insurance status — all visible immediately. For local customers in SW Ontario making a buying decision, these signals are the difference between a bounce and a booking. We embed your live Google review score.

04
Single Focused Offer

One service, one offer, one action. No links to other pages, no navigation menu to explore, no competing CTAs pulling attention in different directions. Every element on the page exists to move the visitor toward one specific outcome.

05
Frictionless Contact Options

Click-to-call for mobile visitors who want to speak to someone now. Booking calendar for visitors who prefer to self-schedule. Short contact form for those who want a callback. Multiple paths to the same destination, each with zero unnecessary steps.

06
Conversion Tracking

Every lead action is tracked — call clicks, form submissions, booking completions. This data connects to your monthly report and your GHL pipeline, so you always know how many leads the page generated, what the conversion rate is, and whether the page is earning its keep.

What's Included

## Everything in a Conversion-First Landing Page Build

A done-for-you page built around your specific offer, audience, and conversion goal — connected to your booking system and ready to receive traffic from day one.

🎯
Conversion Goal Strategy

Before we write a word or design a pixel, we define the single conversion goal for the page — what action we want the visitor to take, what traffic source will feed it, and what offer or message will resonate with that specific audience. A landing page without a clear strategy is just another webpage.

✍️
Persuasive Local Copywriting

Every word is written to match the intent of the visitor — reflecting the search term, ad, or campaign that brought them. Copy is geo-specific, benefit-led, and structured to remove objections and build trust fast. We write all copy for you, including headline variants optimized for your primary service areas across SW Ontario.

📱
Mobile-First Design

The majority of local search traffic lands on mobile. Every landing page is designed mobile-first — with tap-friendly CTAs, click-to-call buttons, fast-loading images, and a layout that converts on a 390px screen just as effectively as on a desktop.

📅
GoHighLevel Integration

Every landing page is built on GoHighLevel and wired directly into your booking calendar, CRM pipeline, and automation sequences. A lead who books through the page triggers your follow-up workflow automatically — confirmation texts, reminders, review requests — without any manual work on your end.

📊
Conversion Tracking Setup

We set up tracking for every conversion event — call clicks, form submits, booking completions — so you always know exactly how many leads each page is generating. This data feeds your monthly report and informs any future optimizations to copy, design, or CTA placement.

⭐
Live Review Integration

Your current Google star rating and review count are embedded directly into the landing page — updating automatically as new reviews come in. Social proof displayed at the point of decision is one of the most reliable conversion lifts available for local businesses.

⚡
Speed & Performance

Every page is optimized for sub-2-second load times — compressed images, minimal render-blocking code, and fast hosting on GoHighLevel's infrastructure. A one-second delay in load time reduces conversions by up to 7%. We build for speed from the start, not as an afterthought.

🗺️
Location-Specific Variants

For businesses serving multiple cities across SW Ontario, we can build location-specific variants of your landing page — same offer, different geo-targeting — so a visitor from Windsor and a visitor from Kitchener each see a page that specifically confirms you serve their city.

🔄
Ongoing Optimisation

A landing page isn't finished at launch. We monitor conversion data monthly and make copy, design, or CTA adjustments when the numbers indicate a better approach. Over time, a well-maintained landing page becomes a compounding asset — consistently improving its conversion rate as we learn what works for your specific audience.

How It Works

## From Brief to Live and Converting — Here's the Build Process

Fast, focused, and done for you. Most landing pages go from brief to live in under two weeks.

1
Strategy & Brief (Day 1–2)

We start with a 20-minute brief call to define the page's conversion goal, the traffic source it will serve, the offer or service being promoted, and the primary audience. This brief drives every decision that follows — headline, layout, CTA, and copy. A clear brief is what separates a converting page from a generic one.

2
Copywriting & Design (Days 3–7)

We write the full page copy and design the layout in parallel — headline, subheadline, benefit points, trust signals, CTA copy, and any offer-specific content. You receive a design mockup for review and approval before anything goes into the build. Most clients request minor copy tweaks and approve within a day.

3
Build, Connect & Track (Days 7–12)

The approved design is built in GoHighLevel, connected to your booking calendar and CRM pipeline, and fitted with full conversion tracking. We test every form submission, call click, and booking flow before launch — ensuring leads flow through correctly and trigger the right automations. Nothing goes live untested.

4
Launch & Optimise

The page goes live and we begin monitoring conversion data from day one. After 30 days of real traffic, we review the numbers and identify any optimisation opportunities — whether that's a stronger headline, a repositioned CTA, or a more specific geo-targeting approach for your SW Ontario market.

Built for SW Ontario

## Local Customers Convert When They Feel Like the Page Was Made for Them.

There's a meaningful gap between a landing page that says "Serving Ontario" and one that says "Serving London, St. Thomas, Strathroy, and surrounding communities." The second one instantly eliminates the visitor's biggest uncertainty — do you actually serve my area? — before they've read a word of your offer.

Every landing page we build for SW Ontario businesses is written with geographic specificity built in. City names, local context, regional references — these aren't just SEO signals, they're trust signals. A potential customer in Woodstock or Sarnia who sees their community named on a landing page knows immediately that this business is local, not a national chain pretending to be nearby.

We also understand the SW Ontario competitive landscape well enough to write landing page copy that positions your business accurately against local alternatives — giving visitors a clear, compelling reason to choose you over the three other results they have open in tabs right now.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
What kills local landing page conversions
No location confirmation
84%
CTA not visible above fold
76%
Slow mobile load time
68%
No reviews or social proof
61%
Too many competing CTAs
54%
Generic copy, no offer
49%
We fix all six
Every landing page we build addresses each of these conversion killers by design — before the page goes live, not as a fix after the fact.

Common Questions

## Frequently Asked Questions

This service is part of the Stage 2 GBP Growth Pack at $150/month which includes GBP setup or resetup, review management, citation cleanup and maintenance, 4 GBP posts written and uploaded per month, and a monthly performance report. There is a one-time $100 citation setup fee. No contracts.
Most SW Ontario businesses see meaningful improvement in Google rankings and inbound calls within 30 to 60 days. The full compounding effect of consistent GBP activity typically shows clearly by 90 days.
No. The GBP Growth Pack works entirely through your Google Business Profile. If you want a website, the Stage 1 Website Package at DMWDHosting.ca starts at $200 one-time plus $40/month Canadian hosting.
No contracts on any service — all month-to-month. The only upfront cost is the one-time $100 citation setup fee on the GBP Growth Pack.
Always. No account managers, no handoffs. You deal directly with Dave from day one — direct contact, regular reports, and honest advice about what's actually working for your business.

Free — No Obligation

## Find Out Where Your Traffic Is Going — and How Much of It You're Losing

In 20 minutes, Dave will review where your current traffic lands, show you what a purpose-built landing page would look like for your primary service, and walk you through exactly how much conversion rate improvement is realistic for your SW Ontario business.

Free current-page conversion review
Sample page mockup on the call
No credit card required
SW Ontario businesses only
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