Stage 2 — GBP Pack

# If You Don't Know Where Your Leads Come From, You Can't Grow What's Working

Most local businesses in Southwestern Ontario know roughly how many calls they get — but not which page generated the call, which traffic source sent the visitor, or which campaign is actually paying for itself. Conversion tracking answers all of it, automatically, without you needing to log into anything.

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100%
of conversion events tagged to the source, page, and campaign that produced them
68%
of local businesses cannot accurately attribute their leads to a specific marketing source
$0
extra ad spend needed — tracking shows you where to redirect budget you're already spending
Lead Attribution — Live Pipeline
🔍 Visitor searches "plumber London Ontario" Google Maps
↓
📄 Lands on /free-estimate landing page Page tracked
↓
📅 Books appointment via GHL calendar Conversion ✓
↓
🗂️ Lead tagged: GBP → landing page → booked GHL CRM
Full attribution — source to booking
📞
Calls
Click-to-call tracked by source
📋
Forms
Every submission logged
📅
Bookings
Calendar completions tracked
🗺️
Maps
GBP click-throughs attributed

Why It Matters

## Traffic Numbers Tell You Nothing. Conversion Data Tells You Everything.

Google Analytics shows you how many people visited your website. That number is almost useless on its own. What matters is how many of those visitors became leads — and which pages, traffic sources, and campaigns produced them. Without conversion tracking, you're flying blind.

Consider a common scenario for SW Ontario local businesses: your website gets 400 visitors a month. You're running Google Ads, your GBP is generating clicks, and you get maybe 12 to 15 leads. But which source produced which leads? If your ads are responsible for 2 leads and your organic GBP traffic is responsible for 11 — and you don't know that — you might be increasing your ad budget while the real driver of your business is something else entirely.

Conversion tracking closes that gap. Every lead is tagged to its source, the page it converted on, and the action it took — phone call click, form submission, or booking completion. Over time, this data builds a clear picture of what's working, what isn't, and where your next marketing investment should go.

And because everything runs on GoHighLevel, there's no reconciling data between separate platforms. The visitor who clicked your GBP listing, landed on your landing page, and booked an appointment is a single record in your CRM — fully attributed, fully visible, automatically.

68%
of local businesses cannot accurately attribute their leads to a specific marketing source or channel
3×
better marketing ROI for businesses that use conversion data to guide spending decisions vs. those that don't
40%
of ad spend is typically wasted on campaigns that aren't generating conversions — tracking identifies exactly where
100%
of your marketing decisions become more confident when you know which actions are producing actual leads

What We Track

## Every Conversion Event That Matters for a Local Service Business

We configure tracking for every action that represents a real lead or customer intent — not just page views and bounce rates.

📞
Phone Call Clicks

Every tap on your phone number from a mobile visitor is tracked as a `call_click` conversion event — tagged to the page and traffic source that produced it. For most local service businesses, call clicks are the single highest-value conversion action on the site.

📋
Contact Form Submissions

Every completed form submission is logged as a `form_submit` event with the referring page, traffic source, and timestamp. Helps identify which pages are generating form leads vs. which are generating call leads — important for understanding your audience's preferred contact method.

📅
Booking Calendar Completions

GoHighLevel booking completions are tracked as `booking_complete` events — the highest-intent conversion available. Each booking is attributed to the page and source that produced it, and flows directly into your CRM pipeline with full context automatically.

🗺️
GBP Click-Through Attribution

Visitors arriving from your Google Business Profile are tagged at the session level — so when they convert, that conversion is correctly attributed to GBP rather than showing as "direct" traffic. Accurately measures the lead value your GBP optimization is producing each month.

💬
Live Chat Initiations

Where live chat or the GoHighLevel AI voice widget is active, chat and voice initiations are tracked as conversion-intent events — giving a fuller picture of visitor engagement beyond just form submissions and call clicks.

🔍
High-Intent Page Visits

Visits to specific high-intent pages — pricing pages, service area pages, or a "how it works" page — are tracked as soft conversion signals. These visitors haven't converted yet but have demonstrated clear purchase intent, making them valuable retargeting and follow-up audiences.

What's Included

## Everything in Done-For-You Conversion Tracking

Complete tracking setup, ongoing management, and plain-English reporting — so you always know exactly what your marketing is producing without touching a single analytics tool yourself.

🔬
Tracking Audit & Gap Analysis

We start by auditing what's currently being tracked on your site — which events are firing, which are missing, and where attribution is breaking down. Most SW Ontario local business sites we audit have partial or zero conversion tracking in place. The gap analysis shows exactly what you're missing and what it's costing you in blind spots.

⚙️
Full GoHighLevel Tracking Setup

We configure all conversion events in GoHighLevel — call clicks, form submissions, booking completions, and high-intent page visits — with correct event naming, source attribution, and CRM pipeline tagging. Every event fires reliably, every lead is tagged accurately, and every conversion is visible in your monthly report.

🏷️
Source Attribution Setup

We configure UTM parameters and session-level source tagging so every visitor's origin is recorded — Google Maps, organic search, paid ads, social media, direct, or referral. When a conversion happens, you know exactly which channel produced it. No more guessing whether your GBP or your ad campaign is driving your leads.

🔗
GBP & Google Integration

We connect Google Search Console and, where relevant, Google Ads conversion tracking to complement GoHighLevel's native data. This gives a complete picture of organic search performance alongside paid campaign attribution — all feeding into a single consolidated monthly report.

📊
CRM Pipeline Integration

Every tracked conversion flows directly into your GoHighLevel CRM pipeline — automatically creating a contact record, tagging the lead source, and triggering any relevant automation workflows. Your conversion data isn't just in a report — it's live in your pipeline, actionable from the moment a lead comes in.

🧪
A/B Test Conversion Tracking

Conversion tracking is the measurement layer that makes A/B testing meaningful. Each test variant has its own conversion events configured so results are clean and attributable. Without proper tracking, A/B test results are unreliable — with it, you know exactly which variant won and by how much.

📈
Conversion Rate Benchmarking

We establish baseline conversion rates for every key page during setup, then track movement month over month. You always know your starting point and exactly how much your conversion rate has improved over time — giving you a clear before-and-after picture of the impact of every optimization we make.

📋
Plain-English Monthly Report

Conversion data is only useful if you can understand it. Every monthly report includes a conversion summary in plain language — total leads by source, conversion rates by page, top-performing traffic channels, and any notable changes from the previous month. No raw dashboards, no unexplained numbers.

🔧
Ongoing Tracking Maintenance

Tracking breaks. New pages get added without events. UTM parameters get dropped from campaign links. We monitor your tracking configuration monthly and fix any issues before they create gaps in your data. Your lead attribution remains accurate and complete without any maintenance effort from you.

How It Works

## From Zero Visibility to Full Lead Attribution — Here's the Setup Process

Most tracking setups are live within the first two weeks. Here's exactly what happens.

1
Tracking Audit & Event Map (Week 1)

We audit your current site for existing tracking — checking what's firing, what's missing, and where attribution is unreliable. We then build an event map: a complete list of every conversion action we'll track, what it means, and which pages it applies to. You review and approve the event map before we configure anything.

2
GoHighLevel Configuration & Testing (Week 1–2)

We configure all conversion events in GoHighLevel, set up source attribution tagging, connect Google Search Console where applicable, and integrate CRM pipeline triggers. Every event is tested end-to-end before we consider setup complete — we manually trigger each conversion action and verify it records correctly in the pipeline with the right attribution data.

3
Baseline Established & First Report

Once tracking is live, we let it run for 30 days to establish baseline conversion rates for every key page. Your first full monthly report includes these baselines — total leads by source, conversion rates by page, and a breakdown of which traffic channels are producing real leads vs. just traffic. This baseline becomes the benchmark every future month is measured against.

4
Ongoing Monitoring & Attribution Maintenance

Monthly we check that all conversion events are firing correctly, verify UTM attribution is intact across all active campaigns, and update tracking for any new pages or campaigns added since the last review. Conversion data in your monthly report is always current, accurate, and complete — never stale or broken without you knowing.

Built for SW Ontario

## For Local Businesses With Real Budgets, Every Lead Needs to Be Accounted For.

A national brand can absorb wasted ad spend. A local business in London, Windsor, or Kitchener running a $500 to $1,500 monthly marketing budget cannot. When every dollar needs to justify itself, knowing exactly which campaigns and pages are generating leads isn't a nice-to-have — it's the difference between a profitable marketing programme and an expensive guessing game.

We've worked with enough SW Ontario local businesses to know that the most common discovery from setting up proper conversion tracking is this: the channel owners assumed was driving leads often isn't the primary driver, and the channel they were underinvesting in is often responsible for the majority of bookings. Tracking surfaces that truth within the first 30 to 60 days.

Whether you're a trades business in Sarnia, a professional services firm in Waterloo, or a retail or hospitality business in Stratford — the same principle applies. Know what's working. Double down on it. Stop spending on what isn't. Conversion tracking makes that possible.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
What conversion tracking reveals for local businesses
GBP drives more leads than ads
71%
Homepage converts worse than LP
83%
Mobile call clicks = top conversion
67%
Organic outperforms paid per lead
58%
Evening hours highest conversion rate
44%
% of local businesses where this insight emerged after tracking setup
None of this is visible without tracking
Traffic reports show you visits. Conversion tracking shows you leads, sources, and what your marketing is actually worth.

Common Questions

## Frequently Asked Questions

This service is part of the Stage 2 GBP Growth Pack at $150/month which includes GBP setup or resetup, review management, citation cleanup and maintenance, 4 GBP posts written and uploaded per month, and a monthly performance report. There is a one-time $100 citation setup fee. No contracts.
Most SW Ontario businesses see meaningful improvement in Google rankings and inbound calls within 30 to 60 days. The full compounding effect of consistent GBP activity typically shows clearly by 90 days.
No. The GBP Growth Pack works entirely through your Google Business Profile. If you want a website, the Stage 1 Website Package at DMWDHosting.ca starts at $200 one-time plus $40/month Canadian hosting.
No contracts on any service — all month-to-month. The only upfront cost is the one-time $100 citation setup fee on the GBP Growth Pack.
Always. No account managers, no handoffs. You deal directly with Dave from day one — direct contact, regular reports, and honest advice about what's actually working for your business.

Free — No Obligation

## Find Out What Your Marketing Is Actually Producing Right Now

In 20 minutes, Dave will audit your current tracking setup, show you exactly which lead sources you have no visibility into, and walk you through what full conversion tracking on our automation platform would reveal about your SW Ontario business — before you spend another dollar on marketing you can't measure.

Free tracking audit on the call
Lead source blind spots identified
No credit card required
SW Ontario businesses only
Book My Free Tracking Audit