Stage 1 — Website

# Your Reputation Is Your Most Valuable Business Asset — Protect and Grow It

In Southwestern Ontario, customers trust Google reviews the way they used to trust word of mouth. Before someone calls you, books you, or walks through your door — they read your reviews. We make sure what they find builds confidence, not doubt.

Get My Free Reputation Audit See What's Included
93%
of customers read reviews before choosing a local business
4.5★
minimum rating customers expect before trusting a business
3.5×
more likely to convert with 50+ recent reviews vs. none
Google Reviews — Before & After
Before
3.8★
12 reviews
After 90 Days
4.9★
89 reviews
Automated review requests active
⭐
+77
New reviews in 90 days
📈
+1.1★
Average rating improvement
💬
100%
Reviews responded to professionally
📍
Top 3
Maps ranking after review growth

Why It Matters

## Reviews Aren't Just About Trust — They Directly Affect Your Google Rankings

Think about the last time you chose a local business. Did you pick the one with 8 reviews from 2019, or the one with 74 fresh reviews and a 4.8-star average? Your customers make that same decision every single day — and they make it in about three seconds of glancing at your Google listing.

But here's what most business owners in London, Windsor, Kitchener, and across Southwestern Ontario don't realize: your star rating and review count aren't just about persuading customers. Google uses them as a ranking signal. More recent, high-quality reviews push you higher in Google Maps — which means more visibility, more clicks, and more calls.

The problem isn't that your customers are unhappy. Most satisfied customers simply never think to leave a review. A happy customer walks out your door and gets on with their day. An unhappy customer fires up Google immediately. Without a system to ask for reviews at the right moment, your rating will always skew negative — not because you deserve it, but because you haven't built the habit of asking.

We fix that with automation. Every customer, every time, at exactly the right moment — a friendly, personalised request that makes leaving a review effortless. The results are consistent and compound over time.

93%
of consumers say online reviews influence their purchasing decisions
88%
of people trust online reviews as much as personal recommendations
49%
of consumers need at least a 4-star rating before choosing a business
+18%
average revenue increase for businesses that actively manage their online reputation

What's Included

## Everything in Full Reputation Management

A complete, done-for-you system that builds your online reputation automatically — while you focus on delivering the great service that earns those reviews in the first place.

📲
Automated Review Requests

We set up a system that automatically sends a personalised SMS or email to every customer after a job or visit — asking them to share their experience on Google. Asking at the right moment, the right way, dramatically increases response rates.

⭐
Review Response Management

Every review — positive or negative — gets a professional, timely, brand-appropriate response written and posted on your behalf. Consistent responses signal to Google that your business is active and engaged, and show future customers you care.

🛡️
Negative Review Strategy

A bad review handled poorly can do more damage than the original complaint. We craft measured, empathetic responses that protect your brand, de-escalate the situation, and demonstrate professionalism — turning a potential crisis into a trust signal.

🔔
Real-Time Review Monitoring

We monitor your Google Business Profile for new reviews as they come in, so nothing slips through the cracks. You'll never miss a review — positive or negative — and responses are posted promptly, which Google rewards with higher visibility.

📊
Monthly Reputation Reports

Each month you receive a plain-English report showing your new reviews, average rating trend, total review count, response rate, and how your reputation compares to key local competitors. No jargon — just clear numbers that show what's moving.

🔗
Review Link Setup & Distribution

We create a direct, one-click link that sends customers straight to your Google review page — eliminating the friction that stops people from following through. This link gets embedded in your emails, invoices, receipts, and review request messages.

📋
Review Velocity Strategy

Getting 50 reviews in one week then nothing for six months actually hurts your ranking. We pace your review requests to maintain a steady, natural cadence of incoming reviews — the pattern Google's algorithm rewards most.

🏆
Competitor Review Analysis

We regularly audit the review profiles of your top local competitors — tracking their volume, rating, and response patterns — so we know exactly what you need to stay ahead in your market across Southwestern Ontario.

✅
100% Google-Compliant

We never buy fake reviews, use review-gating to suppress negatives, or incentivize feedback in ways that violate Google's policies. Every review in your profile is real, earned, and fully compliant — protecting your account for the long term.

How It Works

## From Zero System to Reviews on Autopilot — Here's the Process

We handle the entire setup. Once it's running, reviews flow in consistently without you having to think about it.

1
Reputation Audit & Baseline (Week 1)

We start with a full audit of your current Google review profile — your star rating, review count, review recency, response rate, and how you compare to your top 3 local competitors. This gives us a clear baseline and shows exactly where the fastest gains are. You'll see this in your first report before anything else happens.

2
Review Request System Setup (Week 1–2)

We build and connect your automated review request workflow — personalised SMS and email messages that go out to customers at the optimal time after their experience. We write the message copy, set the timing, and test the full sequence. You review and approve before anything goes live. All messages are warm, on-brand, and natural — never robotic or spammy.

3
Response Management Goes Live (Week 2)

From day one, we take over monitoring and responding to all incoming reviews. We establish a consistent tone of voice for your brand — professional, warm, and specific to each review — so every response feels genuinely human. Negative reviews get escalated to Dave personally for response strategy before anything is posted.

4
Ongoing Growth & Monthly Reporting

Month over month, your review count grows, your rating stabilises at the top, and Google takes notice. You receive a monthly report showing exactly what moved and why. Most SW Ontario businesses we work with cross the 50-review mark within 90 days and maintain a 4.7-star rating or higher from that point forward.

The Real Cost

## What a Poor Online Reputation Is Actually Costing Your Business Every Month

Most business owners think of reputation management as something you deal with after a problem arises. In reality, a weak or unmanaged review profile is costing you customers right now — silently, every single day.

When a potential customer in London, Windsor, or Kitchener searches for your type of business and sees a 3.8-star rating with 11 reviews — the last one from two years ago — they scroll right past you to your competitor. You never even knew they were looking.

Meanwhile, your competitor with a 4.8 average and 90 recent reviews doesn't have to do anything different. They just answer the phone — because the reputation did the selling for them.

Every week without a reputation system is another week of leads going to someone else. The good news is that most businesses see meaningful review growth within the first 30 days of setup. The system works fast once it's running.

How star rating affects customer decisions
5.0 ★ rating
57%
4.5 – 4.9 ★
82%
4.0 – 4.4 ★
53%
3.5 – 3.9 ★
28%
Below 3.5 ★
9%
% of customers willing to use business at each rating level
The sweet spot
4.5 – 4.9 stars with 50+ recent reviews is where businesses see the highest conversion rate. A perfect 5.0 with only a few reviews is actually less trusted than a 4.7 with many.

Built for SW Ontario

## Local Reputation Runs on Trust. We Help You Earn It — Systematically.

In smaller cities and towns across Southwestern Ontario, reputation travels fast. A string of recent 5-star reviews in Stratford, Woodstock, or St. Thomas doesn't just help you rank — it genuinely influences buying decisions in tight-knit communities where word of mouth still matters.

We work with local businesses across the entire SW Ontario region. We understand that a roofing company in Sarnia and a dental practice in Guelph have different customers, different review cadences, and different competitive landscapes. Every reputation strategy we build is specific to your market, your industry, and your customers.

No cookie-cutter templates. No offshore review farms. Just a clean, automated system that gets your real customers to share their real experiences — and makes sure Google and future customers see exactly what you want them to see.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
Where customers check your reputation in SW Ontario
Google Reviews
95%
Google Maps listing
86%
Facebook Reviews
52%
Yelp / HomeStars
31%
BBB / industry sites
24%
Word of mouth only
12%

Common Questions

## Frequently Asked Questions

Reputation management is included in the Stage 2 GBP Growth Pack at $150/month. It covers generating a steady flow of new positive reviews through automated review requests, responding to every review within 24 hours, monitoring your profile across review platforms, and addressing negative feedback professionally.
Review requests are sent automatically to customers after a job is completed — via text message with a direct link to your Google review page. The message is personalized and sent at the right moment while the customer's experience is fresh. This runs in the background without you having to think about it.
Most businesses see meaningful improvement in their review count and overall rating within 60 to 90 days of consistent review generation. The key is asking every customer consistently — which the automated system handles automatically.
Every negative review gets a professional, thoughtful response within 24 hours. We acknowledge the issue, offer to make it right offline, and keep the tone calm and constructive. A well-handled negative review often builds more trust than no negative reviews at all.
No. The GBP Growth Pack including reputation management is month-to-month. Cancel any time with no penalty.

Free — No Obligation

## Find Out What Your Online Reputation Is Costing You Right Now

In 20 minutes, Dave will audit your current Google review profile, show you exactly how you compare to your top local competitors in Southwestern Ontario, and outline what a proper review system would do for your rankings and revenue.

No credit card required
Competitor review analysis included
20-minute call with Dave
SW Ontario businesses only
Book My Free Reputation Audit