Stage 1 — Website

# Your Google Listing Is a Publishing Platform — Most Businesses Never Use It

Your Google Business Profile isn't just a static listing. It's a live content channel that sits at the top of search results, directly in front of customers who are already looking for what you offer. Regular posts keep you active, relevant, and ahead of competitors who set it and forget it.

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10×
more profile views for businesses that post weekly vs. never
35%
of GBP visitors click through when a recent offer post is visible
94%
of local businesses post to their GBP fewer than once per month
Live GBP Post — Done For You
🏠
What's New
Spring Special — Free Estimate This Week Only
Getting your home ready for spring? Book your free estimate before Friday and save $150 on any job over $500. Serving London, St. Thomas & surrounding SW Ontario.
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Posted 2 days ago · Google Business Profile
4 posts published this month
📝
4–8
Posts published per month
🔑
100%
Keyword-optimized content
📍
Local
SW Ontario geo-targeted copy
🚀
0 hrs
Your time required

Why It Matters

## Google Rewards Active Businesses. An Inactive Profile Is a Silent Ranking Penalty.

Google's local ranking algorithm pays attention to how recently and how often a business engages with its profile. A business that posts updates, responds to reviews, and adds photos regularly signals to Google that it is open, active, and worth surfacing. A business that hasn't touched its profile in months sends the opposite signal.

But the impact of GBP posts goes beyond rankings. When a potential customer in London, Kitchener, or Windsor lands on your Google listing and sees a post from yesterday promoting a current offer — that's a conversion moment. They're already on your listing, already interested. A well-timed post with a clear call-to-action can be the difference between a phone call and a scroll-past.

The problem is that most business owners know they should post but never find the time. Running a business is all-consuming. GBP posts are always the first thing to fall off the to-do list — which is exactly why we take them off your list entirely.

We research your industry, write keyword-rich posts tailored to your specific SW Ontario market, add calls-to-action that drive real customer actions, and publish them on a consistent schedule — every single month, without you having to think about it.

10×
more profile views for businesses posting weekly compared to those that never post
35%
of GBP visitors click a CTA button when an active offer post is visible on the profile
94%
of local businesses post to their GBP fewer than once per month — meaning this is a wide-open competitive advantage
4.6×
more direction requests from profiles with recent posts vs. profiles with no posts in 90+ days

Post Types

## Five Types of GBP Posts — Each Serving a Different Purpose

We use all five Google post formats strategically throughout the month — the right type at the right time for maximum visibility and conversions.

📢
Update Posts

General news, announcements, and business updates. The everyday workhorse that keeps your profile fresh and signals ongoing activity to Google.

🏷️
Offer Posts

Time-sensitive promotions and deals with a start and end date. These show a special badge on your listing and are highly effective at driving immediate action.

📅
Event Posts

Workshops, open houses, seasonal events, or any time-bound occasion. Events appear with a calendar display on your profile and drive engagement from locally interested searchers.

🛍️
Product Posts

Showcase specific services, packages, or products with a photo, description, and price. These feed directly into your GBP product catalogue and appear as visual cards on your listing.

📸
Photo Posts

Image-led posts that add visual richness to your profile. Businesses with active photo content receive significantly more engagement — and Google's algorithm rewards it.

What's Included

## Everything in Done-For-You GBP Post Management

From content strategy through to publishing — every post is written, optimized, and scheduled on your behalf. You don't write a word.

🗓️
Monthly Content Calendar

Every month we plan a full content calendar for your GBP — mapping the right post types to the right dates, factoring in your seasonal promotions, local events in SW Ontario, and industry-specific opportunities. You always know what's coming and can weigh in before anything goes live.

✍️
Keyword-Optimized Copywriting

Every post is written to include the local search terms your customers actually use — naturally, not stuffed. We write for your specific industry and your specific SW Ontario market, making each post work double duty as both a conversion tool and a ranking signal for Google.

📲
Call-to-Action Integration

Every post includes a clear, relevant CTA — Book Now, Call Today, Get a Quote, Learn More, or a custom action specific to your business. CTAs on GBP posts are direct links that take visitors immediately to your booking page, phone, or website. We set these up right so clicks actually convert.

🏷️
Offer & Promotion Posts

Seasonal promotions, limited-time offers, and referral specials get their own dedicated offer posts with start and end dates — which Google displays with a special "offer" badge on your listing, increasing click-through rates significantly over standard update posts.

🖼️
Visual Content & Image Sourcing

We source or create compelling visuals for each post. Strong images dramatically increase engagement on GBP posts — we handle the visual layer so every post looks polished and professional, not like a rushed afterthought.

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Geo-Targeted Copy

Posts are written to reference your specific service area — naming your city, region, or the SW Ontario communities you serve. This reinforces your local relevance to Google and speaks directly to customers who are searching in your area.

📊
Post Performance Tracking

We track views, clicks, and call actions on every post and include this data in your monthly report. Over time, we use performance data to refine the content strategy — doubling down on post types and topics that drive the most engagement for your specific business and market.

🔄
Consistent Publishing Schedule

Consistency is what separates businesses Google trusts from businesses it ignores. We maintain a steady weekly publishing cadence — never a gap of more than 7 days — so your profile always looks active and current to both Google's algorithm and visiting customers.

✅
Zero Work Required From You

You never have to write a post, source an image, find a keyword, or think about your GBP content schedule. We handle 100% of the content operation. If you want to share news or promotions, we'll work them in — but it's entirely optional. The system runs without you.

How It Works

## From First Post to a Fully Active Google Presence — Here's the Process

Simple onboarding, then it runs on autopilot. Here's what to expect after you get started.

1
Business & Industry Discovery (Week 1)

We start by learning your business — your services, your seasonal patterns, your promotions, your tone of voice, and your target customers in SW Ontario. This takes about 20 minutes on your onboarding call and gives us everything we need to write posts that sound like you, not like a generic marketing agency.

2
First Content Calendar Built & Approved (Week 1–2)

We build your first month of posts — topic, post type, copy, image, and CTA for each one — and share the full calendar with you before anything goes live. You review, give feedback, and approve. Most clients request minor tweaks on the first calendar and then give standing approval after that because the process is dialled in.

3
Posts Go Live on Schedule (Week 2+)

Posts are published directly to your Google Business Profile on the scheduled dates. We space them throughout the month for maximum consistency — not all at once. You'll see them appear live on your profile and can check them any time. Your Google listing starts looking active and current from the very first week.

4
Monthly Reporting & Strategy Refinement

Each month you receive a report showing post views, CTA clicks, and engagement trends. We use this data to refine the following month's content — focusing on what's driving the most visibility and customer actions for your specific business and location across Southwestern Ontario.

Built for SW Ontario

## Generic Posts Don't Win Local Search. Local Content Does.

There's a meaningful difference between a post that says "We offer plumbing services" and one that says "Serving homeowners in London, St. Thomas, and Strathroy — call us today for a free quote on any repair or installation." The second one tells Google exactly where you are and who you serve — and Google uses that context when deciding who to show in local results.

Every post we write for your business mentions your city, your region, or specific SW Ontario communities relevant to your service area. This geo-targeted copy reinforces your local relevance with every single post — building a compounding body of location-specific content on your profile over time.

We also understand the SW Ontario seasonal calendar. Whether it's spring home improvement season in Woodstock, summer tourism in Grand Bend, harvest season in Oxford County, or winter service demand across the region — your content calendar reflects the rhythms of your local market, not a generic national template.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
GBP post impact on customer actions
Profile views increase
+90%
Website click-throughs
+75%
Direction requests
+60%
Phone call actions
+48%
Offer post CTR
+35%
Average improvement vs. profiles with no recent posts
The competitive reality
94% of your local competitors are posting less than once a month — or not at all. A consistent weekly posting schedule puts you in the top 6% of active profiles in your market immediately.

Common Questions

## Frequently Asked Questions

This service is part of the Stage 2 GBP Growth Pack at $150/month which includes GBP setup or resetup, review management, citation cleanup and maintenance, 4 GBP posts written and uploaded per month, and a monthly performance report. There is a one-time $100 citation setup fee. No contracts.
Most SW Ontario businesses see meaningful improvement in Google rankings and inbound calls within 30 to 60 days. The full compounding effect of consistent GBP activity typically shows clearly by 90 days.
No. The GBP Growth Pack works entirely through your Google Business Profile. If you want a website, the Stage 1 Website Package at DMWDHosting.ca starts at $200 one-time plus $40/month Canadian hosting.
No contracts on any service — all month-to-month. The only upfront cost is the one-time $100 citation setup fee on the GBP Growth Pack.
Always. No account managers, no handoffs. You deal directly with Dave from day one — direct contact, regular reports, and honest advice about what's actually working for your business.

Free — No Obligation

## See What a Fully Active Google Presence Could Do for Your Business

In 20 minutes, Dave will review your current GBP activity, show you exactly what your competitors in Southwestern Ontario are posting, and outline what a consistent content strategy would do for your visibility and lead flow.

Free GBP activity review
Competitor content analysis included
20-minute call with Dave
SW Ontario businesses only
Book My Free GBP Audit