Stage 2 — GBP Pack

# A Website That Tells Google Exactly Who You Are, Where You Are, and What You Do

Most local business websites look fine but perform poorly in search. They're missing the structured data that Google actually reads to understand your business. We build websites — or upgrade existing ones — with full schema markup, local SEO architecture, and conversion-focused design that works as hard as you do.

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36%
higher click-through rate for pages with rich schema results in Google
53%
of mobile visitors leave a site that takes more than 3 seconds to load
2.8×
more conversions from a website built for local search vs. a generic one
yourbusiness.ca — London, ON
📍 Serving London & SW Ontario
Trusted Local Service — 4.9★ · 127 Reviews
Licensed, insured, and ranked #1 on Google Maps in your area
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// Schema.org structured data
{ "@type": "LocalBusiness",
"name": "Your Business",
"address": { "London, ON" },
"aggregateRating": { "4.9 · 127 reviews" },
"areaServed": "SW Ontario",
"openingHours": "Mo-Fr 08:00-18:00"
}
⚡
<2s
Target load time, all pages
📱
100%
Mobile-first responsive
🏷️
Full
Schema.org markup coverage
🎯
CRO
Conversion-optimized layout

Why It Matters

## Your GBP Gets Them to Your Door. Your Website Either Closes the Deal — or Loses It.

Once your Google Business Profile is optimized and ranking, the next thing that happens is this: a potential customer clicks through to your website. What they find in the next five seconds determines whether they book, call, or bounce and choose your competitor instead.

Most local business websites in Southwestern Ontario were built to look presentable — not to convert. They lack the structural signals Google needs to understand the business, the speed required to hold a mobile visitor's attention, and the clear calls-to-action that turn interest into a booked appointment or a phone call.

But there's a layer most business owners never think about: schema markup. Schema is structured data code embedded in your website that communicates directly with Google's algorithm — confirming your business type, location, service areas, hours, reviews, and pricing in a machine-readable format. Without it, Google is guessing. With it, Google knows — and rewards that clarity with richer, more prominent search results.

A schema-optimized website built on a solid local SEO foundation doesn't just look better — it performs measurably better in rankings, click-through rates, and the percentage of visitors who actually contact you. That's the difference between a website that's an expense and one that's an asset.

36%
higher click-through rate for pages appearing with rich schema results vs. plain listings
53%
of mobile visitors abandon a page that takes more than 3 seconds to load
75%
of users judge a business's credibility based on its website design within seconds
3×
more leads generated by websites with clear, above-the-fold calls-to-action vs. those without

Schema Explained

## What Schema Markup Actually Does — and Why Most Local Websites Don't Have It

Schema.org structured data is the single most underused local SEO tool available. Here's what each type does for your business in Google's eyes.

LocalBusiness Schema

Confirms your business name, address, phone number, hours, and service area to Google in a structured format. Eliminates ambiguity and directly supports your Google Maps ranking. Every local business needs `LocalBusiness` schema — most don't have it.

Service Schema

Describes each service you offer in a format Google can read and display in search results. When properly implemented, your individual services can appear as rich results under your listing — giving you more search real estate and higher click-through rates.

AggregateRating Schema

Pulls your Google review data and embeds it into your website's structured data. This enables the gold star ratings to appear directly in your organic search listing — a proven click-through booster. Your `4.9★ · 127 reviews` becomes visible before anyone clicks your link.

FAQPage Schema

Marks up your FAQ content so Google can display questions and answers directly in search results as expandable rich snippets. This dramatically increases your search presence without needing to rank higher — your listing takes up significantly more screen space.

BreadcrumbList Schema

Tells Google the hierarchical structure of your site pages and displays the breadcrumb path in search results. Improves crawlability, helps Google understand your site architecture, and adds visual structure to your search listings that competitors without it won't have.

GeoCoordinates Schema

Embeds your precise GPS coordinates into your website's structured data — reinforcing your physical location signal to Google. Particularly powerful for businesses serving specific cities across Southwestern Ontario, where geographic relevance directly affects local pack rankings.

What's Included

## Everything in a Schema-Optimized Local Business Website

A complete done-for-you website built from the ground up to rank in local search, load fast, and convert visitors into customers — with no technical work required from you.

🏷️
Full Schema.org Implementation

Every relevant schema type implemented correctly — LocalBusiness, Service, AggregateRating, FAQPage, BreadcrumbList, GeoCoordinates, and more. Tested and validated against Google's Rich Results Test before launch. This is the foundation that separates a local SEO website from a standard one.

📐
Local SEO Page Architecture

Proper heading hierarchy, keyword-optimized page titles and meta descriptions, geo-targeted copy, internal linking structure, and URL architecture — all built to reinforce your relevance for the local search terms your customers in SW Ontario are actually using.

📱
Mobile-First Responsive Design

Over 60% of local searches happen on mobile. Your site is built mobile-first — meaning the mobile experience is designed first and the desktop version scales from there, not the other way around. Google's algorithm ranks the mobile version of your site, so this is non-negotiable.

⚡
Core Web Vitals Optimization

Google uses Core Web Vitals — Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift — as direct ranking signals. We optimize every page to meet Google's performance thresholds, which means faster load times, a better user experience, and a ranking advantage over slower local competitors.

🎯
Conversion-Focused Layout

Beautiful is not enough. Every page is designed with a specific conversion goal — a phone call, a booking, a quote request. Above-the-fold CTAs, trust signals, review displays, service area confirmations, and frictionless contact options are built into the layout from the start, not added as afterthoughts.

🔗
GBP & Google Integration

Your website is connected to your Google Business Profile, Google Search Console, and where appropriate, Google Analytics — creating a closed feedback loop where your website and GBP reinforce each other's rankings and you can see exactly how Google is crawling and indexing your pages.

🔒
SSL, Security & Backups

Every site includes an SSL certificate (HTTPS), security hardening, malware scanning, and daily automated backups. HTTPS is a Google ranking signal — any site still on HTTP is at a disadvantage. Your site launches secure and stays that way.

📍
Service Area & Location Pages

For businesses serving multiple cities across SW Ontario, we build geo-targeted location pages — individual pages optimized for each city or town you serve. These pages rank independently for location-specific searches like "electrician in Woodstock" or "plumber near Stratford."

🔧
Ongoing Maintenance & Updates

Included in the monthly fee — plugin updates, security patches, content changes, schema updates as Google evolves its requirements, and performance monitoring. Your website stays current, fast, and technically sound without you having to manage any of it.

How It Works

## From Audit to Live Website — Here's the Build Process

A structured, collaborative process that keeps you informed at every stage without requiring your time or technical knowledge.

1
Discovery & Website Audit (Week 1)

We start with a full audit of your current website — or a discovery session if you're starting from scratch. We assess your existing schema implementation (most local sites have none), page speed, mobile performance, on-page SEO, conversion architecture, and how well your site reinforces your GBP. You receive a gap analysis that shows exactly what's holding your site back before we build a single page.

2
Site Architecture & Content Planning (Week 1–2)

We map out your full site structure — pages, service areas, FAQ content, and location targeting across SW Ontario — before writing a single line of code. You review and approve the sitemap and keyword strategy. This planning phase is what separates a website that ranks from one that just exists.

3
Design, Build & Schema Implementation (Weeks 2–5)

We design and build your site with local SEO architecture and full schema markup embedded from the start — not added as a plugin afterthought. You review the design mockup before development begins, and see a staging version before launch. Every schema type is validated against Google's Rich Results Test before the site goes live.

4
Launch, Connect & Monitor

Your site launches with Google Search Console connected, sitemap submitted, and GBP linked. We monitor crawl coverage, indexation, and Core Web Vitals in the weeks following launch and correct anything that needs adjustment. From launch, your website and GBP work as a unified local search system — each reinforcing the other's authority.

Built for SW Ontario

## A Website Built for How SW Ontario Customers Actually Search — Not a Generic Template.

Most website templates are designed to look professional and serve any business in any location. That's exactly the problem. A local business in London, Kitchener, or Windsor competing for customers in a specific geographic area needs a website architecture that reflects that specificity — local keywords, city-specific service pages, schema that names the actual communities you serve.

We build every website with the SW Ontario market in mind. That means geo-targeted copy that references your city and surrounding communities, location pages for each area you serve, and schema markup that names exactly where your business operates. Google rewards geographic specificity — and so do local customers who want to be certain you actually serve their area.

We also understand that most SW Ontario local businesses don't need a 40-page website. They need 5 to 10 pages that are technically excellent, locally optimized, and built to convert — not a bloated site that's impressive to look at and impossible to maintain. That's what we build.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
What local customers look for on a business website
Confirms they serve my area
91%
Easy to find phone / book
87%
Reviews or social proof
79%
Services clearly listed
74%
Fast load on mobile
68%
Pricing or rates visible
52%
The schema advantage
Schema markup lets Google display your service area, reviews, and hours directly in search results — answering customers' top questions before they even visit your site.

Common Questions

## Frequently Asked Questions

This service is part of the Stage 2 GBP Growth Pack at $150/month which includes GBP setup or resetup, review management, citation cleanup and maintenance, 4 GBP posts written and uploaded per month, and a monthly performance report. There is a one-time $100 citation setup fee. No contracts.
Most SW Ontario businesses see meaningful improvement in Google rankings and inbound calls within 30 to 60 days. The full compounding effect of consistent GBP activity typically shows clearly by 90 days.
No. The GBP Growth Pack works entirely through your Google Business Profile. If you want a website, the Stage 1 Website Package at DMWDHosting.ca starts at $200 one-time plus $40/month Canadian hosting.
No contracts on any service — all month-to-month. The only upfront cost is the one-time $100 citation setup fee on the GBP Growth Pack.
Always. No account managers, no handoffs. You deal directly with Dave from day one — direct contact, regular reports, and honest advice about what's actually working for your business.

Free — No Obligation

## Find Out If Your Website Is Helping or Hurting Your Google Rankings

In 20 minutes, Dave will run a live audit of your current website — checking schema implementation, page speed, mobile performance, and local SEO structure — and show you exactly what it would take to make your site work as hard as your GBP. No obligation, no pitch, just real information.

Live schema audit on the call
Page speed & Core Web Vitals check
No credit card required
SW Ontario businesses only
Book My Free Website Audit