Stage 2 — GBP Pack

# Stop Guessing What Converts. Test It. Measure It. Improve It.

Most local businesses in Southwestern Ontario build a page and hope it works. A/B testing removes the hope. We run controlled experiments on your headlines, CTAs, and layouts — measuring exactly which version turns more visitors into booked customers, then rolling out the winner permanently.

Get My Free Conversion Audit See What's Included
49%
of businesses say A/B testing is the most valuable tool for improving conversion rates
20–30%
average conversion rate improvement from structured CTA testing alone
0
extra traffic needed — you convert more from what you already have
Active A/B Test — Landing Page Headline
Variant A
Get a Free Estimate — London & SW Ontario
Book Now
CR: 3.2% · 48 visitors
🏆 Winning
Variant B
Free Same-Day Estimate — Response in 2 Hours
Claim Free Estimate
CR: 5.8% · 51 visitors
Variant B converting 81% better — rolling out
📈
+81%
Conversion lift from headline test
🧪
Live
Tests running continuously
📊
Real
Visitor data, not assumptions
🔗
GHL
All tracked in one platform

Why It Matters

## Every Visitor Who Doesn't Convert Is a Lead You Already Paid For — and Lost

Whether your visitors come from Google Maps, organic search, or paid ads — you've already done the hard work of getting them to your page. The only question left is whether your page converts them or loses them. Most local businesses accept their current conversion rate as fixed. It isn't.

A landing page converting at 3% means 97 out of every 100 visitors leave without becoming a lead. Change one headline — from "Contact Us" to "Get a Free Estimate Today" — and that number might shift to 5%. That's 67% more leads from exactly the same traffic. No extra ad spend. No more SEO work. Just a better page.

The challenge is that you can't know which version is better by looking at it. What seems obvious to you often surprises you in a real test. Visitors in London, Kitchener, or Windsor make decisions based on signals you don't consciously notice — the urgency of a headline, the colour of a button, whether the page names their city in the first sentence. The only way to know is to test it with real people.

That's what A/B testing does. It takes the guesswork out of conversion optimization and replaces it with data. Every test we run either confirms that what you have is strong or shows you exactly how to make it better — and either outcome is valuable.

49%
of businesses say A/B testing is the most valuable method for improving conversion rates
300%
average ROI from systematic conversion rate optimization vs. simply driving more traffic
1 in 7
A/B tests produce a statistically significant winner — meaning you need a systematic testing programme, not one-off experiments
2×
more leads without increasing traffic budget — the realistic outcome of a structured conversion optimization programme over 6 months

What We Test

## The Page Elements That Move Conversion Rates Most for Local Businesses

Not everything is worth testing. We focus on the elements with the highest impact on conversion rate for local businesses serving customers across Southwestern Ontario.

📢
Headlines & Subheadlines

The most impactful single element on any page. We test urgency vs. clarity, benefit-led vs. feature-led, geo-specific vs. general framing, and question vs. statement formats — measuring which drives the most visitors to take action.

🎯
CTA Button Text & Placement

"Book Now" vs. "Get My Free Estimate" vs. "Claim Your Spot" — button copy makes a measurable difference. We also test CTA placement: above the fold only vs. repeated throughout, sticky vs. static, and single vs. dual CTA (call + book) configurations.

🏷️
Offer Framing

How you describe your offer changes how it's perceived. "Free estimate" vs. "no-obligation quote" vs. "20-minute consultation" — these aren't just words, they attract different types of buyers. We test which framing generates the most qualified leads for your specific service in SW Ontario.

⭐
Social Proof Placement

Your star rating and review count are powerful — but where you place them on the page affects how much conversion lift they produce. Above the fold vs. below, near the CTA vs. in a dedicated section, displayed as a badge vs. as individual quotes. We test what works for your audience.

📍
Geo-Specific Copy Variants

A visitor from Windsor and a visitor from Stratford may respond differently to the same page. We test location-specific headline and copy variants — measuring whether naming specific cities in SW Ontario improves conversion rate for traffic from those areas.

📋
Form Length & Fields

Every extra field on a contact form reduces completion rate. We test short forms (name + phone only) vs. longer ones that qualify leads better — finding the right balance between capturing enough information and not losing the lead to friction before they submit.

What's Included

## Everything in Done-For-You A/B Testing & Conversion Tracking

A complete conversion optimization system — from tracking setup through to ongoing testing and monthly reporting. You make zero technical decisions. We run the experiments and you get the results.

🔬
Conversion Audit & Baseline

Before running a single test, we audit your current pages — mapping every conversion point, identifying the biggest drop-off moments in the visitor journey, and establishing baseline conversion rates for each page. The audit tells us where to test first for the fastest wins.

📊
Full Conversion Tracking Setup

We configure tracking for every meaningful conversion event on your site — call clicks, form submissions, booking completions, and high-intent page visits. Built on GoHighLevel and connected to your CRM pipeline, so every lead is tagged by source, page, and variant from day one.

🧪
A/B Test Design & Build

We design each test with a clear hypothesis — what we expect to change and why — then build both variants in GoHighLevel. Test variants are built to be genuinely different, not just colour swaps. Every test isolates one variable so results are clean and attributable.

⚖️
Statistical Significance Monitoring

A test with 12 visitors per variant isn't meaningful data. We monitor each test until it reaches statistical significance before declaring a winner — ensuring the results reflect real visitor behaviour rather than random noise. No premature conclusions, no misleading wins.

🏆
Winner Implementation

When a test produces a clear winner, we roll it out as the permanent version of the page — locking in the conversion gain. The losing variant is archived with its data for reference. Each winning test becomes the new baseline for the next experiment, building a compounding improvement curve over time.

📍
Geo-Targeted Test Variants

For businesses serving multiple cities across SW Ontario, we can test location-specific copy variants to determine whether geo-personalization improves conversion rate for traffic from specific cities. A London visitor and a Sarnia visitor may respond to different messaging — we test it rather than assume.

🔁
Continuous Testing Programme

Conversion optimization is not a one-time project — it's an ongoing programme. Each month we run at least one active test, ensuring your pages are continuously improving rather than sitting static. Over 12 months of systematic testing, the cumulative conversion improvement compounds significantly.

📈
Monthly A/B Testing Report

Each month your performance report includes a dedicated A/B testing summary — active tests and their current results, tests completed and winners rolled out, conversion rate trends across all tracked pages, and the next test planned for the following month. Full visibility, no technical jargon.

✅
Zero Technical Work From You

You never touch a testing platform, write variant copy, configure tracking events, or interpret statistical data. We handle the entire process — hypothesis, build, monitoring, analysis, and implementation. You review the monthly summary and see your conversion rate improve over time.

How It Works

## From Baseline Audit to a Continuously Improving Conversion Rate — Here's the Process

Methodical and ongoing. Here's how a structured A/B testing programme builds over time.

1
Conversion Audit & Tracking Setup (Week 1–2)

We start by mapping every page in your funnel, configuring conversion tracking for every meaningful event, and establishing baseline conversion rates across all key pages. This phase also identifies the highest-priority test opportunities — the elements most likely to produce meaningful lift based on visitor behaviour data and industry benchmarks for SW Ontario local businesses.

2
First Test Designed, Built & Launched (Week 2–3)

We write the hypothesis, build both variants in GoHighLevel, configure the split traffic allocation, and launch the first test. We share the test brief with you before launch — what we're testing, why, and what we expect to see. Most clients are surprised how different a small headline change can look when A and B are placed side by side.

3
Monitoring & Statistical Significance

We monitor each test daily — tracking conversion rates for both variants, visitor volume, and statistical confidence. Tests run until the data is conclusive, which varies by traffic level. For most SW Ontario local businesses, a well-designed test reaches significance within 3 to 6 weeks. We never call a winner early, and we never let a losing variant run longer than necessary.

4
Winner Rolled Out — Next Test Begins

The winning variant becomes the new permanent page. The conversion gain is locked in. The losing variant's data is archived. And the next test — informed by what we just learned — is queued and built. This continuous loop means your conversion rate never plateaus. Every month, your pages are either confirming they're optimized or improving toward it.

Built for SW Ontario

## What Converts in Toronto Doesn't Always Convert in London, Windsor, or Stratford.

Conversion rate data from large urban markets doesn't automatically transfer to local businesses in Southwestern Ontario. The buying behaviour, trust signals, and messaging that resonates with a customer in a mid-size SW Ontario city or a smaller town is different from what works in a major metro — and we design tests that reflect that reality.

We've seen SW Ontario local businesses improve their booking rate significantly just by adding a specific city name to a headline — not because the offer changed, but because local customers respond to confirmation that you actually serve their community. That kind of insight only comes from testing with real visitors in your real market, not from applying generic CRO advice written for national brands.

Whether you serve a single city like Kitchener or cover a broad territory across the region, we design tests that are appropriate for your traffic volume and audience — starting with the highest-impact changes and building a testing programme that grows with your business.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
Average conversion lift by test type — local businesses
Headline optimization
+89%
CTA text & placement
+75%
Geo-specific copy
+62%
Social proof placement
+54%
Form length reduction
+46%
Offer framing change
+38%
Maximum average lift observed — actual results vary by business and traffic volume
Compounding gains
A 20% lift from test one, a 15% lift from test two, and a 12% lift from test three adds up to a 54% total improvement from the same traffic — without spending a dollar more on ads or SEO.

Common Questions

## Frequently Asked Questions

This service is part of the Stage 2 GBP Growth Pack at $150/month which includes GBP setup or resetup, review management, citation cleanup and maintenance, 4 GBP posts written and uploaded per month, and a monthly performance report. There is a one-time $100 citation setup fee. No contracts.
Most SW Ontario businesses see meaningful improvement in Google rankings and inbound calls within 30 to 60 days. The full compounding effect of consistent GBP activity typically shows clearly by 90 days.
No. The GBP Growth Pack works entirely through your Google Business Profile. If you want a website, the Stage 1 Website Package at DMWDHosting.ca starts at $200 one-time plus $40/month Canadian hosting.
No contracts on any service — all month-to-month. The only upfront cost is the one-time $100 citation setup fee on the GBP Growth Pack.
Always. No account managers, no handoffs. You deal directly with Dave from day one — direct contact, regular reports, and honest advice about what's actually working for your business.

Free — No Obligation

## Find Out What Your Current Pages Are Actually Converting At — and What's Possible

In 20 minutes, Dave will review your current website and landing pages, identify the highest-priority conversion opportunities for your SW Ontario business, and show you what a structured A/B testing programme would realistically deliver over the next 90 days.

Free conversion rate review
Top test opportunities identified on the call
No credit card required
SW Ontario businesses only
Book My Free Conversion Audit