Stage 3 — AI Automation

# Most Leads Don't Book Immediately. Nurture Sequences Keep Working Until They Do.

When a local customer in Southwestern Ontario enquires but doesn't book right away, most businesses let them go cold. A lead nurturing workflow keeps following up — automatically, with the right message at the right time — until they're ready to commit. No manual chasing. No leads falling through the cracks.

Book a Free Demo See What's Included
80%
of leads require 5 or more follow-up touchpoints before booking — most businesses give up after 1
50%
of qualified leads are never followed up with at all by the business they enquired with
Auto
every touchpoint in the sequence fires without any manual effort from you
Lead Nurture Sequence — New Enquiry
Day 1
⚡
Instant reply — "Thanks for reaching out!"
Fires within 5 min of form submission
SMS
Day 2
📧
Value email — what to expect from us
Service overview + booking link
Email
Day 4
💬
Check-in SMS — "Still looking for help?"
Soft re-engagement, no pressure
SMS
Day 7
⭐
Social proof email — recent reviews
Trust-building, no hard sell
Email
Day 14
🎯
Final offer — "Ready when you are"
Direct booking CTA + sequence ends
SMS
Stops automatically when lead books
📬
5–8
Touchpoints per sequence
📅
14–30
Days per nurture window
🛑
Auto
Stops on booking/opt-out
🔗
GHL
Fully connected to CRM

Why It Matters

## The Leads You Think Went Cold Are Often Still Deciding — They Just Need You to Stay in Front of Them

When someone enquires about your service in London or Waterloo and doesn't book the same day, that doesn't mean they've chosen a competitor. It often means they're still considering, still comparing, still working out timing. Studies consistently show that 80% of leads need five or more touchpoints before making a buying decision — and most local businesses give up after one.

The business that sends one response and waits loses. The business that follows up thoughtfully — not aggressively, not daily — stays top of mind through the decision window and captures the booking when the lead is ready. Most of your competition isn't doing this. A single, well-designed nurture sequence gives you a persistent, professional presence in a prospect's inbox and messages that most local businesses in SW Ontario simply don't have.

The key is the automation. Manual follow-up is inconsistent — it happens when you have time, which means it often doesn't happen. An automated workflow is perfectly consistent — it fires on schedule, on every lead, regardless of how busy you are. The lead that enquires during your busiest week gets the same attentive follow-up as one that comes in during a slow period.

And when a lead finally converts — replies, calls, or books — GoHighLevel stops the sequence instantly and hands off to the booking workflow. No awkward overlap. No "are you still interested?" texts to someone who booked yesterday. The system is smart enough to know when to stop.

80%
of leads require 5 or more follow-up contacts before booking — the majority of businesses stop at 1 or 2
50%
of leads are never followed up with at all — representing significant lost revenue sitting in the average CRM
47%
higher booking rate from leads that receive a structured nurture sequence vs. a single reply
5 min
is the optimal window for first response after an enquiry — automation makes this possible on every single lead

The Lead Journey

## Every Lead Enters at a Different Stage — Your Sequences Meet Them Where They Are

Not all leads are equal. We build different nurture sequences for different lead stages — so every prospect gets messaging that matches where they actually are in their decision process.

01
New Enquiry

Just submitted a form or sent a message. High intent, early stage. Needs an immediate response and a clear reason to choose you over the other tabs they have open. Speed and relevance are everything at this stage.

02
Warm Lead

Has been in contact, shown interest, but hasn't committed. Still comparing options or waiting on timing. Needs consistent, value-adding touchpoints that build trust and keep your business top of mind without pressure.

03
Quote Requested

Has asked for a price or proposal and is actively deciding. The highest-intent pre-booking stage. Needs timely follow-up that reinforces your value, addresses common objections, and makes booking the obvious next step.

04
Gone Quiet

Was engaged, then stopped responding. May have chosen a competitor — or may just be busy. A gentle re-engagement sequence with no pressure and a simple call-to-action converts a meaningful percentage of these leads back into conversations.

What's Included

## Everything in Done-For-You Lead Nurturing Workflows

We design, write, build, and manage every nurture sequence — matched to your business, your customers, and your SW Ontario market.

🗺️
Lead Journey Mapping

We map your current lead flow — where leads come from, how they behave, and where they go cold — before designing a single sequence. This identifies the highest-value automation opportunities and ensures each sequence is built to address the actual gaps in your current follow-up process rather than generic best practices.

✍️
Multi-Touch Sequence Copywriting

We write every message in every sequence — from the Day 1 instant reply through to the Day 14 final offer — in your business's voice. Each message is crafted to feel personal, not automated. You review and approve all copy before build, and we revise freely until every touchpoint sounds like something you'd genuinely send.

⚙️
GoHighLevel Workflow Build

All sequences are built in GoHighLevel — triggers, wait steps, conditional branches, channel selection, and CRM status updates. Each workflow is connected to the correct lead entry trigger and configured to stop automatically on conversion or opt-out. No manual monitoring required once live.

🔀
Trigger & Segmentation Setup

Different lead sources and behaviours trigger different sequences. A form submission from a landing page, a missed call text-back reply, and a Google Maps click-through can each enter a lead into a different workflow — with messaging tailored to the context that brought them in. Segmentation ensures relevance, and relevance drives response.

🛑
Smart Stop Triggers

Every sequence is configured with stop triggers — booking completed, appointment made, specific reply received, or opt-out sent. When a lead converts, the nurture sequence halts instantly and the booking confirmation sequence takes over. Leads who opt out are removed immediately and permanently. No awkward overlaps, no chasing customers who already said yes.

💬
SMS + Email Multichannel

We design sequences that use both SMS and email strategically — SMS for immediacy and high open rates, email for longer-form trust-building content. The channel mix is calibrated to your audience and the urgency of your service. For most SW Ontario local businesses, SMS-led sequences with email support outperform either channel alone.

📊
Conversion Tracking Per Sequence

Each nurture sequence has conversion tracking configured — so you can see exactly how many leads entered the workflow, how many converted at each touchpoint, and what the overall booking rate is for nurtured vs. un-nurtured leads. This data feeds your monthly report and drives ongoing sequence optimization.

🔄
Ongoing Sequence Optimization

Monthly we review open rates, reply rates, and conversion rates across active sequences — identifying messages that underperform and testing improvements. As your services, pricing, and seasonal offers change, we update sequence copy to stay current. Your nurture workflows improve continuously rather than going stale after launch.

🇨🇦
CASL-Compliant Configuration

All workflows are configured to comply with Canada's Anti-Spam Legislation — opt-out handling, consent tracking, and appropriate message frequency for each channel. Only leads who have actively enquired about your services enter nurture sequences. Every "STOP" reply triggers immediate, permanent removal from all active workflows.

How It Works

## From Lead Journey Map to Running Sequences — Here's the Build

A focused two-week build that turns your CRM into an active lead conversion engine.

1
Lead Audit & Journey Mapping (Week 1)

We audit your current CRM for cold leads, identify where enquiries currently fall through the cracks, and map the decision timeline for your typical SW Ontario customer. This tells us which sequences to build first, what triggers to use, and what the appropriate follow-up cadence is for your service type and customer base. A trades business has a different decision window than a professional service — we build accordingly.

2
Copywriting & Approval (Week 1)

We write every message in every sequence and share the full copy document for your review. Every touchpoint — the Day 1 instant reply, the Day 4 check-in, the Day 14 final offer — is written to sound like you. You can approve with a few notes or request full rewrites on any message. The copy only goes into GoHighLevel once you're happy with every word.

3
GoHighLevel Build & Testing (Week 2)

We build every approved sequence in GoHighLevel — triggers, wait steps, channels, branches, and stop conditions. Each sequence is tested with simulated leads moving through every stage, confirming that messages fire at the right times, stop triggers work correctly, and CRM contacts are tagged and updated properly. Nothing goes live until the test run is clean.

4
Launch, Monitor & Optimize

Sequences go live and begin running on every new lead automatically. We monitor the first two weeks closely — checking open rates, reply rates, and booking conversions — and make any immediate adjustments the early data suggests. After that, monthly optimization reviews keep sequences performing and current as your business evolves across SW Ontario.

Built for SW Ontario

## In a Market Where Most Competitors Follow Up Once and Give Up — Staying Present Is a Competitive Advantage.

Local service businesses across Southwestern Ontario tend to operate the same way: someone enquires, you send a quote or reply, and if they don't book in the next day or two you move on. The problem is that most of those leads didn't go to a competitor. They're still deciding — and whoever follows up next wins them.

In a mid-sized SW Ontario market like London, Kitchener, or Windsor, the competition is real but rarely sophisticated. Very few local businesses have an automated follow-up system. That means the business that simply stays in contact — professionally, thoughtfully, automatically — stands out not just from competitors who never followed up, but from every other local option the customer is considering.

We also write nurture sequences with seasonal awareness built in. A lead that enquires in October about spring landscaping in Oxford County needs a very different follow-up timeline than an emergency HVAC enquiry in Windsor in January. Your sequences are built for the reality of your business — not applied from a generic template.

📍 London 📍 Windsor 📍 Kitchener 📍 Cambridge 📍 Guelph 📍 Waterloo 📍 Brantford 📍 Sarnia 📍 Chatham-Kent 📍 Woodstock 📍 Stratford 📍 St. Thomas 📍 Owen Sound 📍 Tillsonburg 📍 Simcoe 📍 Leamington 📍 Amherstburg 📍 LaSalle 📍 Lakeshore 📍 Tecumseh 📍 Ingersoll 📍 Aylmer 📍 Strathroy 📍 Exeter 📍 Clinton 📍 Seaforth 📍 Goderich 📍 Wingham 📍 Listowel 📍 Mitchell 📍 St. Marys 📍 Palmerston 📍 Hanover 📍 Kincardine 📍 Walkerton 📍 Meaford 📍 Collingwood 📍 Orangeville 📍 Fergus 📍 Elora 📍 Shelburne 📍 Grand Bend 📍 Forest 📍 Petrolia 📍 Wallaceburg 📍 Blenheim 📍 Ridgetown 📍 Dresden 📍 Bothwell 📍 St. Catharines 📍 Niagara Falls 📍 Welland 📍 Port Colborne 📍 Thorold 📍 Grimsby 📍 Lincoln 📍 Pelham 📍 Fort Erie
Where leads go without a nurture system
Never followed up with at all
50%
One reply then silence
30%
2–3 attempts, then abandoned
15%
5+ structured touchpoints
5%
% of local businesses — industry research
Booking rate by number of follow-up touchpoints
1 touchpoint (reply only)
22%
3 touchpoints
45%
5+ touchpoints (full nurture)
68%
95% of your competitors stop at 2
Being in the 5% that runs a full nurture sequence means you're competing in a category of one for most SW Ontario leads.

Common Questions

## Frequently Asked Questions

Stage 3 services are available completely à la carte — you choose exactly what you need. The AI Voice Agent ($50/month), Missed Call Text Back ($50/month), and Booking Chatbot ($35/month) can each be added individually or in any combination. No bundles, no minimums, no lock-in.
No setup fee on any Stage 3 service. Each is month-to-month starting from your first month. The AI Voice Agent and Booking Chatbot include an onboarding session to train the AI on your business at no extra cost.
The AI Voice Agent and Missed Call Text Back are powered by Telnyx. The Booking Chatbot and lead capture runs on Noupe. Both are professional-grade platforms used by businesses across North America.
Yes. All Stage 3 services are month-to-month with no minimum commitment. Cancel any service at any time with no penalty.
Yes. Dave handles all setup, training, and ongoing support directly. No account managers or offshore support teams. You have direct contact from day one.

Free — No Obligation

## Find Out How Many Leads Are Sitting Cold in Your CRM Right Now

In 20 minutes, Dave will review your current follow-up process, estimate how many leads have gone cold without proper nurturing, and show you exactly what a structured nurture sequence would look like for your SW Ontario business — including sample messages for your specific industry and customer type.

Free cold lead audit on the call
Sample sequence written for your industry
No credit card required
SW Ontario businesses only
Book My Free Demo